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~isPartOf:"Business research quarterly : BRQ"
~isPartOf:"The journal of brand management : an international journal"
~person:"Melewar, T. C."
~person:"Pérez, Andrea"
~person:"Wiedmann, Klaus-Peter"
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Corporate reputation
5
Firmenimage
5
Brand architecture
2
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2
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2
Beziehungsmarketing
1
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Melewar, T. C.
Pérez, Andrea
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Balmer, John M. T.
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Business research quarterly : BRQ
The journal of brand management : an international journal
Journal of business research : JBR
9
International studies of management and organization
8
Schriftenreihe Marketing, Management
6
Corporate reputation review : an international journal
5
Journal of marketing communications
3
Journal of world business : JWB
3
Qualitative market research : an international journal
3
The marketing review
3
European journal of marketing : EJM
2
Marketing intelligence & planning
2
Service business
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Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Corporate communications : an international journal
1
Corporate reputation review
1
Corporate social responsibility : challenges, benefits and impact on business performance
1
Cuadernos de investigación UCEIF
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European business review
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Facets of corporate identity, communication, and reputation
1
Handbook of corporate communication and public relations : pure and applied
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Handbuch Unternehmenskommunikation
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International journal of hospitality management
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Journal of business ethics : JOBE
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Journal of financial services marketing : JFSM
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Journal of general management
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Journal of marketing management : MM
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Routledge studies in marketing
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Schriftenreihe Marketin Management
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The journal of services marketing
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
5
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1
How customers construct corporate social responsibility images : testing the moderating role of demographic characteristics
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10010533279
Saved in:
2
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
3
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
4
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
5
Corporate communications, identity and image : a research agenda
Karaosmanoglu, Elif
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10003458931
Saved in:
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