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~isPartOf:"Business strategy and the environment"
~isPartOf:"Critical perspectives on accounting : an international journal for social and organizational accountability"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Retail trade"
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Search: subject_exact:"Kundenbindungsprogramm"
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Retail trade
Kundenbindungsprogramm
14
Loyalty program
14
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
8
Konsumentenverhalten
8
Einzelhandel
7
Loyalty programs
5
Sales promotion
3
Verkaufsförderung
3
Bayes-Statistik
2
Bayesian estimation
2
Bayesian inference
2
Customer relationship management
2
International marketing
2
Markov chain
2
Markov-Kette
2
Program design
2
Retail positioning
2
Abwertung
1
Accountability
1
Accounting-based marketing practices
1
Armut
1
B-to-B-Marketing
1
Basket size
1
Big Data
1
Big data
1
Bonus premiums
1
Business-to-Business (B2B)
1
Business-to-business marketing
1
CRM
1
Capitalism
1
Consumer purchase behavior
1
Coupon redemption
1
Couponing
1
Cross-cultural
1
Currency devaluation
1
Customer satisfaction
1
Deutschland
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Bombaij, Nick J. F.
2
Dekimpe, Marnik G.
2
Alharthi, Amal
1
Bijmolt, Tammo H. A.
1
Bradlow, Eric T.
1
Cortese, Corinne
1
Fearne, Andrew P.
1
Gelper, Sarah
1
Hornibrook, Sue
1
May, Claire
1
Minnema, Alec
1
Moerman, Lee
1
Natter, Martin
1
Nies, Salome
1
Non, Mariëlle
1
Stourm, Valeria
1
Tanima, Farzana Aman
1
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Business strategy and the environment
Critical perspectives on accounting : an international journal for social and organizational accountability
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
11
Journal of business research : JBR
3
Marketing letters : a journal of research in marketing
3
European journal of marketing : EJM
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Handelsforschung
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of retailing
2
Journal of travel and tourism marketing
2
MSI reports : working paper series
2
Predicting trends and building strategies for consumer engagement in retail environments
2
The international review of retail, distribution and consumer research
2
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in information systems and management science
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
BTE-Fachdokumentation
1
Beiträge zur Unternehmensführung
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business intelligence and analytics in small and medium enterprises
1
CARESS working paper
1
Central European business review : CEBR
1
Delovni zvezki / RCEF
1
Discussion paper series
1
Dissertation Series CentER
1
Entrepreneurial business and economics review : EBER
1
European journal of operational research : EJOR
1
European retail research
1
Global business review
1
HEC Paris research paper series
1
Handbuch Kundenbindungsmanagement
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
IIMB management review
1
Information systems management
1
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
7
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1
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
2
Surveillance capitalism in the middle east retail sector
Alharthi, Amal
;
Cortese, Corinne
;
Moerman, Lee
;
Tanima, …
- In:
Critical perspectives on accounting : an international …
87
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013549913
Saved in:
3
Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
4
When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Bombaij, Nick J. F.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 175-195
Persistent link: https://www.econbiz.de/10012288658
Saved in:
5
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
6
Sustainable development and the consumer : exploring the role of carbon labelling in retail supply chains
Hornibrook, Sue
;
May, Claire
;
Fearne, Andrew P.
- In:
Business strategy and the environment
24
(
2015
)
4
,
pp. 266-276
Persistent link: https://www.econbiz.de/10011343624
Saved in:
7
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
Saved in:
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