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~isPartOf:"Business strategy and the environment"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~isPartOf:"Knowledge management research & practice : KMRP ; an official journal of the OR Society"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Gustafsson, Anders"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Brand management"
~subject:"Digitization"
~subject:"Indien"
~subject:"Innovation"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Brand management
Digitization
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Innovation
Systematic literature review
Consumer behaviour
32
Konsumentenverhalten
32
Relationship marketing
15
Beziehungsmarketing
14
Bibliometrics
14
Bibliometrie
14
Customer satisfaction
10
Dienstleistungsqualität
10
Kundenzufriedenheit
10
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10
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6
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Beatty, Sharon E.
Gustafsson, Anders
Paul, Justin
Roy, Sanjit
Parida, Vinit
17
Huarng, Kun-Huang
15
Bouncken, Ricarda B.
14
Gupta, Suraksha
12
Ko, Eunju
12
Malik, Ashish
12
Pereira, Vijay
12
Vrontis, Demetris
12
Kraus, Sascha
11
Melewar, T. C.
11
Foroudi, Pantea
10
Debroy, Bibek
9
Sharma, Piyush
9
Valette-Florence, Pierre
9
Veloutsou, Cleopatra
9
Diamantopoulos, Adamantios
8
Kohtamäki, Marko
8
Merchant, Altaf
8
Oghazi, Pejvak
8
Wincent, Joakim
8
Xie, Xuemei
8
Bhattacharyya, Bisweswar
7
Budhwar, Pawan S.
7
De Chernatony, Leslie
7
Dwivedi, Yogesh Kumar
7
Katti, Vijaya
7
Kaur, Puneet
7
Kim, Kyung Hoon
7
Mariani, Marcello M.
7
Merrilees, Bill
7
Adomako, Samuel
6
Dhir, Amandeep
6
Filieri, Raffaele
6
Kumar, Satish
6
Munjal, Surender
6
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6
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6
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Business strategy and the environment
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
Journal of business research : JBR
Journal of retailing
Knowledge management research & practice : KMRP ; an official journal of the OR Society
Journal of retailing and consumer services
5
International journal of consumer studies
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of strategic marketing
3
Asia Pacific business review
2
European management journal
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
The journal of services marketing
2
British journal of management
1
Electronic commerce research
1
Empirica : journal of european economics
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of production economics
1
International marketing review
1
Journal of East-West business
1
Journal of advertising
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of innovation & knowledge : JIK
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service research
1
Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Paradigm : the journal of Institute of Management Technology
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Asian economic review : journal of the Indian Institute of Economics
1
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ECONIS (ZBW)
24
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
4
INNOSERV: generalized scale for perceived service innovation
Monahar, Sridhar
;
Paul, Justin
;
Strong, Carolyn
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014294783
Saved in:
5
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
6
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
7
Frugal innovations : a multidisciplinary review & agenda for future research
Dabić, Marina
;
Obradović, Tena
;
Vlačić, Božidar
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 914-929
Persistent link: https://www.econbiz.de/10013169472
Saved in:
8
How do corporate social responsibility (CSR) and innovativeness increase financial gains? : a customer perspective analysis
Ghanbarpour, Tohid
;
Gustafsson, Anders
- In:
Journal of business research : JBR
140
(
2022
),
pp. 471-481
Persistent link: https://www.econbiz.de/10013040676
Saved in:
9
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
10
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
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