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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
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Brand management
Social Web
452
Social web
452
Consumer behaviour
331
Konsumentenverhalten
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Internet marketing
211
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211
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204
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204
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128
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Veloutsou, Cleopatra
5
Filieri, Raffaele
4
Ko, Eunju
4
Black, Iain
3
Chen, Qimei
3
Merchant, Altaf
3
Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Aiello, Gaetano
2
Augusto, Mário Gomes
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2
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Wang, Shuman
2
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2
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1
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1
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CESifo working papers
Journal of business research : JBR
The journal of brand management : an international journal
80
The journal of product & brand management
63
Journal of retailing and consumer services
60
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : innovations in planning and applied research
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of marketing communications
25
Journal of marketing management : MM
23
Marketing intelligence & planning
21
Tourism management : research, policies, practice
21
Business horizons
19
International journal of advertising : the review of marketing communications
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of internet commerce
17
Journal of strategic marketing
17
Asia Pacific journal of marketing and logistics
15
European Sport management quarterly : ESMQ
15
Journal of fashion marketing and management
15
Journal of marketing
15
Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of sport management and marketing : IJSMM
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Technological forecasting & social change : an international journal
14
Cogent business & management
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of global marketing
13
Journal of international marketing
13
European journal of marketing : EJM
12
International journal of electronic marketing and retailing : IJEMR
12
Marketing theory
12
Journal of promotion management : JPM
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of contemporary hospitality management
10
International journal of sports marketing & sponsorship
10
Journal of advertising research
10
Qualitative market research : an international journal
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ECONIS (ZBW)
128
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41
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
42
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
43
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
44
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
45
Examining the impact of luxury brand's social media marketing on customer engagement : using big data analytics and natural language processing
Liu, Xia
;
Shin, Hyunju
;
Burns, Alvin C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
Saved in:
46
Revisiting the consumer brand engagement concept
Obilo, Obinna O.
;
Chefor, Ellis
;
Saleh, Amin
- In:
Journal of business research : JBR
126
(
2021
),
pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
Saved in:
47
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
48
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
49
When a luxury brand bursts : modelling the social media viral effects of negative stereotypes adoption leading to brand hate
Pantano, Eleonora
- In:
Journal of business research : JBR
123
(
2021
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012430473
Saved in:
50
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
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