//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Capturing, analyzing, and managing word-of-mouth in the digital marketplace"
~language:"eng"
~subject:"Virales Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social web"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Social Web
13
Social web
13
Viral marketing
11
Consumer behaviour
4
Konsumentenverhalten
4
Customer satisfaction
3
India
3
Indien
3
Kundenzufriedenheit
3
Competitive advantage
2
Erfolgsfaktor
2
Success factor
2
Tourism industry
2
Tourismuswirtschaft
2
Turkey
2
Türkei
2
Wettbewerbsvorteil
2
Africa
1
Afrika
1
Brand loyalty
1
Brand management
1
Confidence
1
Content analysis
1
Customer analysis
1
Customer retention
1
Customer value
1
Definition
1
Emotion
1
Fast moving consumer goods
1
Inhaltsanalyse
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet usage
1
Internetnutzung
1
Junge Erwachsene
1
Kaufentscheidung
1
Kundenanalyse
1
Kundenbindung
1
Kundenwert
1
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Aufsatz im Buch
Thesis
Book section
11
Language
All
English
Author
All
Bhattacharya, Arijit
1
Chouhan, Vineet
1
Debabi, Mohsen
1
Dirsehan, Taşkın
1
Goswami, Shubham
1
Güngör, Ayşegül Sağkaya
1
Hassan, Azizul
1
Jain, Dhiraj
1
Mathur, Dipin
1
Mathur, Disha
1
Mazzoni, Elvis
1
Ravaglia, Veronica
1
Roy, Moumita
1
Sharma, Yuvraj
1
Tabbane, Rym Srarfi
1
Zanazzi, Luca
1
Çadırcı, Tuğçe Ozansoy
1
more ...
less ...
Published in...
All
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Word of mouth and social media
5
The behavioral enterprise
3
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Consumer psychology in a social media world
2
Contemporary issues in social media marketing
2
Contemporary trends in innovative marketing strategies
2
Digital Business in Africa : Social Media and Related Technologies
2
Electronic word of mouth as a promotional technique : new insights from social media
2
Handbook of research on integrating social media into strategic marketing
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
2
Leveraging computer-mediated marketing environments
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Online reputation management in destination and hospitality : what we know, what we need to know
2
Organizations and social networking : utilizing social media to engage consumers
2
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
2
AI impacts in digital consumer behavior
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Alternative market research methods : market sensing
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Breaking new ground in theory and practice
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business and social media in the Middle East : strategies, best practices and perspectives
1
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
1
Causes and symptoms of socio-cultural polarization : role of information and communication technologies
1
Computer-mediated marketing strategies : social media and online brand communities
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Contemporary Trends in Marketing : Problems, Processes and Prospects
1
Contemporary issues in digital marketing
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Developing digital marketing : relationship perspectives
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Digital advertising : theory and research
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Electronic word of mouth : definitions and concepts
Tabbane, Rym Srarfi
;
Debabi, Mohsen
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 1-27)
.
2016
Persistent link: https://www.econbiz.de/10011430578
Saved in:
2
eWOM marketing techniques for competitive advantage
Bhattacharya, Arijit
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 28-44)
.
2016
Persistent link: https://www.econbiz.de/10011430579
Saved in:
3
Word of mouth on social media : a potent tool for brand building
Mathur, Disha
;
Mathur, Dipin
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 45-60)
.
2016
Persistent link: https://www.econbiz.de/10011430582
Saved in:
4
Electronic word-of-mouth : an industry tailored application for tourism promotion
Hassan, Azizul
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 61-75)
.
2016
Persistent link: https://www.econbiz.de/10011430586
Saved in:
5
Electronic word-of-mouth communication in online social networks : the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Çadırcı, Tuğçe Ozansoy
;
Güngör, Ayşegül Sağkaya
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 77-102)
.
2016
Persistent link: https://www.econbiz.de/10011430592
Saved in:
6
Investigating factors affecting electronic word-of-mouth
Chouhan, Vineet
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 119-135)
.
2016
Persistent link: https://www.econbiz.de/10011430620
Saved in:
7
Network text analysis and sentiment analysis : an integration to analyse word-of-mouth in the digital marketplace
Ravaglia, Veronica
;
Zanazzi, Luca
;
Mazzoni, Elvis
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 137-153)
.
2016
Persistent link: https://www.econbiz.de/10011430624
Saved in:
8
An application of text mining to capture and analyze eWOM : a pilot study on tourism sector
Dirsehan, Taşkın
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 168-186)
.
2016
Persistent link: https://www.econbiz.de/10011430644
Saved in:
9
Investigating impact of electronic word of mouth on consumer purchase intention
Goswami, Shubham
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://www.econbiz.de/10011430664
Saved in:
10
E-WOM issues and challenges : a study with respect to the FMCG sector
Jain, Dhiraj
;
Sharma, Yuvraj
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://www.econbiz.de/10011430666
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->