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~isPartOf:"Christian ethics and corporate culture : a critical view on corporate responsibilities"
~isPartOf:"Journal of business research : JBR"
~subject:"Corporate social responsibility"
~subject:"Market research"
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Christian ethics and corporate culture : a critical view on corporate responsibilities
Journal of business research : JBR
SpringerLink / Bücher
13
Journal of marketing research : JMR
8
AMS review : official publication of the Academy of Marketing Science
7
Industrial marketing management : the international journal for industrial and high-tech firms
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Europäische Hochschulschriften / 5
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Journal of business ethics : JOBE
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Journal of marketing management : MM
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Organisation und praktische Anwendung
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Review of marketing research
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Corporate social responsibility in the digital age
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Jahrbuch der Absatz- und Verbrauchsforschung
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The handbook of marketing research : uses, misuses, and future advances
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essentials
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Business and society review : journal of the W. Michael Hoffman Center for Business Ethics at Bentley University
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Consumer perception of product risks and benefits
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Contemporary issues in marketing : principles and practice
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Cranfield on corporate sustainability
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ECONIS (ZBW)
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1
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
2
Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie
;
Francis, June N. P.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
Saved in:
3
The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
He, Hongwei
;
Harris, Lloyd C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 176-182
Persistent link: https://www.econbiz.de/10012257552
Saved in:
4
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
5
The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
6
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
7
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
8
Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Saved in:
9
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
10
A snapshot of different issues on marketing in emerging economies : editorial to the special section
Wagner, Udo
;
Szymura-Tyc, Maja
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
Saved in:
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