A snapshot of different issues on marketing in emerging economies : editorial to the special section
Year of publication: |
September 2016
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Authors: | Wagner, Udo ; Szymura-Tyc, Maja |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3617-3620
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Subject: | International marketing | Emerging markets | Innovation | Pricing | Sales management | Corporate social responsibility | Schwellenländer | Emerging economies | Corporate Social Responsibility | Internationales Marketing | Marketing |
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