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~isPartOf:"Climate change and cultural heritage : proceedings of the Ravello International Workshop, 14 - 16 May 2009 and Strasbourg European Master-Doctorate Course, 7 - 11 September 2009"
~isPartOf:"International journal of services technology and management"
~isPartOf:"Natural heritage, ecotourism and sustainable development : potentials and pitfalls for China ; contributions delivered at the Sino-German Symposium on Natural Heritage, Ecotourism and Sustainable Development, Zhangjiajie (China), 4. - 11. November 2004"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Cultural assets"
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Cultural heritage
31
Kulturgüter
31
Brand management
14
Markenführung
14
Brand architecture
11
Markenarchitektur
11
Brand image
8
China
8
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8
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5
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Brand heritage
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English
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Burghausen, Mario
4
Balmer, John M. T.
3
Bargenda, Angela
2
Li, Cheng
2
Pecot, Fabien
2
Rindell, Anne
2
Santos, Fernando Pinto
2
Ariño, Xavier
1
Azizan Marzuki
1
Azorin, Jose Angel
1
Azorin, José Angel
1
Barnier, Virginie de
1
Bernal, Pedro Mir
1
Bonazza, Alessandra
1
Borgerson, Janet
1
Brimblecombe, Peter
1
Brunninge, Olof
1
Cassar, May
1
Choi, Sunmee
1
Cooper, Ian
1
Fu, Yan
1
Ge, Gloria L.
1
Gomez-Bolea, Antonio
1
Hudson, Bradford
1
Lefèvre, Roger-Alexandre
1
Lima, Ana Pinto de
1
Linsheng, Zhong
1
Liu, Jianping
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Llop, Esteve
1
Ma, Zhong
1
Mei-xia, Yang
1
Merchant, Altaf
1
Merrilees, Bill
1
Miller, Dale
1
Paskaleva, Krassimira
1
Paskaleva, Krassimira Antonova
1
QunMing, Zheng
1
Raicich, Fabio
1
Rose, Gregory
1
Sabbioni, Cristina
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Climate change and cultural heritage : proceedings of the Ravello International Workshop, 14 - 16 May 2009 and Strasbourg European Master-Doctorate Course, 7 - 11 September 2009
International journal of services technology and management
Natural heritage, ecotourism and sustainable development : potentials and pitfalls for China ; contributions delivered at the Sino-German Symposium on Natural Heritage, Ecotourism and Sustainable Development, Zhangjiajie (China), 4. - 11. November 2004
The journal of brand management : an international journal
Tourism management : research, policies, practice
83
Journal of cultural economics
33
Tourism management perspectives : TMP
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Tourism economics : the business and finance of tourism and recreation
26
Tourism analysis : an interdisciplinary tourism & hospitality journal
24
Tourism planning & development
23
Journal of travel and tourism marketing
20
Cultural tourism and sustainable local development
19
Handbook on the economics of cultural heritage
16
Heritage tourism in Southeast Asia
13
Journal of business research : JBR
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Tourism and hospitality research : the surrey quarterly review
10
Traditional knowledge, traditional cultural expressions and intellectual property law in the Asia-Pacific region
10
International journal of arts management
9
Journal of marketing management : MM
9
Annals of tourism research : ATR ; a social sciences journal
8
Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
8
Journal of destination marketing & management
8
Tourism review
8
Enlightening tourism : ET ; a pathmaking journal
7
International journal of business and globalisation : IJBG
7
Springer Proceedings in Business and Economics
7
SpringerLink / Bücher
7
Discussion paper / Tinbergen Institute
6
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
6
International journal of leisure and tourism marketing : IJLTM
6
Journal of Tourism, Heritage & Services Marketing : JTHSM
6
Rivista di politica economica
6
Serie research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
6
Wettbewerbsvorteil Kulturtourismus : innovative Strategien und Produkte
6
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
5
Journal of hospitality and tourism insights
5
Journal of retailing and consumer services
5
Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
5
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ECONIS (ZBW)
31
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1
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
2
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
3
Styling the corporate heritage brand : identity building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
Saved in:
4
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
5
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
6
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
7
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
8
Transforming history into heritage : applying corporate heritage to the marketing of places
Wilson, Rick T.
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 351-369
Persistent link: https://www.econbiz.de/10011885054
Saved in:
9
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
10
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
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