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~isPartOf:"Cogent business & management"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Lim, Weng Marc"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
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Lim, Weng Marc
Cheng, T. C. E.
51
Laporte, Gilbert
44
Zhu, Joe
42
Boysen, Nils
41
Gendreau, Michel
40
Tsionas, Efthymios G.
40
Lim, Andrew
36
Vanhoucke, Mario
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Choi, Tsan-Ming
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Teunter, Ruud H.
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Hao, Jin-Kao
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Figueira, José Rui
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Kumbhakar, Subal
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Puerto, Justo
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Archetti, Claudia
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Crainic, Teodor Gabriel
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Greco, Salvatore
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Liang, Liang
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Podinovski, Victor V.
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Wang, Shouyang
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Ruiz, Rubén
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Hartl, Richard F.
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European journal of operational research : EJOR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
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Global business and organizational excellence : GBOE
13
Journal of strategic marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
4
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4
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Technological forecasting & social change : an international journal
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2
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European journal of innovation management
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International journal of bank marketing
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International journal of sport management and marketing : IJSMM
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Finance research letters
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Journal of advertising research
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Journal of behavioral and experimental economics
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Journal of behavioral and experimental finance
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Journal of global marketing
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Journal of health organization and management
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ECONIS (ZBW)
7
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1
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
A meta-analysis on the effects of product scarcity
Ladeira, Wagner Junior
;
Lim, Weng Marc
;
Santini, …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1267-1279
Persistent link: https://www.econbiz.de/10014291891
Saved in:
3
A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira
;
Lim, Weng Marc
;
Ladeira, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
Saved in:
4
The role of emotions in augmented reality
Soon, Pei-Shan
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
Saved in:
5
A story to sell : the influence of storytelling on consumers' purchasing behavior
Oliveira Júnior, João Ricardo de
;
Coelho, Ricardo …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 239-261
Persistent link: https://www.econbiz.de/10014290508
Saved in:
6
Alexa, what do we know about conversational commerce? : insights from a systematic literature review
Lim, Weng Marc
;
Kumar, Satish
;
Verma, Sanjeev
; …
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1129-1155
Persistent link: https://www.econbiz.de/10013280062
Saved in:
7
Personalization in personalized marketing : trends and ways forward
Chandra, Shobhana
;
Verma, Sanjeev
;
Lim, Weng Marc
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1529-1562
Persistent link: https://www.econbiz.de/10013280124
Saved in:
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