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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Clement, Michel"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
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Konsumentenverhalten
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Beziehungsmarketing
6
E-commerce
6
Electronic Commerce
6
Relationship marketing
6
Advertising effects
4
Distribution channel
4
Online-Marketing
4
Vertriebsweg
4
Werbewirkung
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Clement, Michel
Verhoef, Peter C.
Warlop, Luk
11
Gijsbrechts, Els
10
Woodside, Arch G.
10
Yi, Youjae
10
Dekimpe, Marnik G.
9
Chan, Eugene Y.
8
Skiera, Bernd
8
Bagozzi, Richard P.
6
Hollebeek, Linda D.
6
Lehmann, Donald R.
6
Muller, Eitan
6
Pauwels, Koen
6
Sauer, Nicola E.
6
Amoah, John
5
Bigné Alcañiz, J. Enrique
5
Bijmolt, Tammo H. A.
5
Das, Gopal
5
De Angelis, Matteo
5
Eisend, Martin
5
Goldenberg, Jacob
5
Grewal, Dhruv
5
Homburg, Christian
5
Kamakura, Wagner A.
5
Libai, Barak
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Lim, Weng Marc
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5
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5
Septianto, Felix
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4
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4
Geuens, Maggie
4
Gonc̦alves, Helena Martins
4
Heitmann, Mark
4
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4
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4
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of retailing
7
Journal of the Academy of Marketing Science
4
Journal of marketing
3
Journal of business economics : JBE
2
Journal of business research : JBR
2
Journal of interactive marketing
2
Marketing letters : a journal of research in marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The journal of media economics
2
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service research : JSR
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Universia business review : UBR
1
Wirtschaftswissenschaft
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
13
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1
Where's Waldo? : a framework for quantifying the privacy-utility trade-off in marketing applications
Ponte, Gilian R.
;
Wieringa, Jaap E.
;
Boot, Tom
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 529-546
Persistent link: https://www.econbiz.de/10015057560
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
4
When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra
;
Shehu, Edlira
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
Saved in:
5
The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke
;
Papies, Dominik
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
Saved in:
6
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
7
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
8
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
9
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
10
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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