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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Yi, Youjae"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
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Yi, Youjae
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
9
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1
The influence of frontline employee self-disclosure about products in a retail store on customer trust in the retailer in the context of service encounters
Park, Jihye
;
Yi, Youjae
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1417-1430
Persistent link: https://www.econbiz.de/10014291940
Saved in:
2
I will say "no" to that cookie : how imagined future self-regulation drives current self-regulation
Park, Jihye
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 853-870
Persistent link: https://www.econbiz.de/10013165451
Saved in:
3
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
4
Is returning a product worth my time? : the impact of time cues on consumer product returns
Lee, Shinhyoung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1413-1427
Persistent link: https://www.econbiz.de/10013280109
Saved in:
5
The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries
Gong, Taeshik
;
Yi, Youjae
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 427-442
Persistent link: https://www.econbiz.de/10011970145
Saved in:
6
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung
;
Yi, Youjae
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Saved in:
7
The impact of other customers on customer citizenship behavior
Yi, Youjae
;
Gong, Taeshik
;
Lee, Hyojin
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10009737737
Saved in:
8
Do comsumption goals matter? : the effects of online loyalty programs in the satisfaction-loyalty relation
Suh, Jung-chae
;
Yi, Youjae
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 549-557
Persistent link: https://www.econbiz.de/10009575078
Saved in:
9
The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Yi, Youjae
;
Yoo, Jaemee
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 879-896
Persistent link: https://www.econbiz.de/10009299417
Saved in:
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