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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~person:"Eisend, Martin"
~person:"Kamakura, Wagner A."
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
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Konsumentenverhalten
7
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4
Meta-analysis
4
Market research
3
Marktforschung
3
Private consumption
2
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Psychology of advertising
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Eisend, Martin
Kamakura, Wagner A.
Warlop, Luk
11
Woodside, Arch G.
10
Gijsbrechts, Els
9
Yi, Youjae
9
Chan, Eugene Y.
8
Dekimpe, Marnik G.
7
Skiera, Bernd
7
Verhoef, Peter C.
7
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6
Hollebeek, Linda D.
6
Pauwels, Koen
6
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6
Amoah, John
5
Bigné Alcañiz, J. Enrique
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Das, Gopal
5
De Angelis, Matteo
5
Grewal, Dhruv
5
Homburg, Christian
5
Lim, Weng Marc
5
Natter, Martin
5
Neslin, Scott A.
5
Septianto, Felix
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Spence, Charles
5
Sprott, David E.
5
Van Dat Tran
5
Ding Hooi Ting
4
Egala, Sulemana Bankuoru
4
Geuens, Maggie
4
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4
Heitmann, Mark
4
Hennig-Thurau, Thorsten
4
Herrmann, Andreas
4
Hüttl-Maack, Verena
4
Jiang, Yushi
4
Jibril, Abdul Bashiru
4
Keelson, Solomon Abekah
4
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Journal of advertising
4
Journal of international marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Marketing : ZFP ; journal of research and management
2
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
8
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1
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
2
Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Eisend, Martin
;
Hermann, Erik
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 678-696
Persistent link: https://www.econbiz.de/10012494710
Saved in:
3
A picture is worth a thousand words : translating product reviews into a product positioning map
Moon, Sangkil
;
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 265-285
Persistent link: https://www.econbiz.de/10011672001
Saved in:
4
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
5
The moderating influence of involvement on two-sided advertising effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
Saved in:
6
Socioeconomic status and consumption in an emerging economy
Kamakura, Wagner A.
;
Mazzon, Jose A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10009732720
Saved in:
7
Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
Saved in:
8
Quality-adjusted price comparison of non-homogeneous products across Internet retailers
Kamakura, Wagner A.
;
Moon, Sangkil
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 189-196
Persistent link: https://www.econbiz.de/10003885201
Saved in:
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