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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~person:"Herrmann, Andreas"
~person:"Muller, Eitan"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Relationship marketing"
~subject:"SME"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Relationship marketing
SME
Theory
Network economics
6
Netzwerkökonomik
6
Innovation
4
Konsumentenverhalten
4
Theorie
4
Agent-based modeling
3
Agentenbasierte Modellierung
3
Brand
3
Innovation diffusion
3
Innovationsdiffusion
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Markenartikel
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2
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Deutschland
2
Diffusion of innovations
2
Gender
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Aesthetics
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1
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Herrmann, Andreas
Muller, Eitan
Warlop, Luk
11
Gijsbrechts, Els
10
Woodside, Arch G.
10
Yi, Youjae
10
Dekimpe, Marnik G.
9
Verhoef, Peter C.
9
Chan, Eugene Y.
8
Skiera, Bernd
8
Hollebeek, Linda D.
7
Sauer, Nicola E.
7
Bagozzi, Richard P.
6
Lehmann, Donald R.
6
Pauwels, Koen
6
Sprott, David E.
6
Amoah, John
5
Bigné Alcañiz, J. Enrique
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Das, Gopal
5
De Angelis, Matteo
5
Eisend, Martin
5
Goldenberg, Jacob
5
Grewal, Dhruv
5
Homburg, Christian
5
Kamakura, Wagner A.
5
Libai, Barak
5
Lim, Weng Marc
5
Natter, Martin
5
Neslin, Scott A.
5
Ruyter, Ko de
5
Septianto, Felix
5
Spence, Charles
5
Van Dat Tran
5
Ding Hooi Ting
4
Egala, Sulemana Bankuoru
4
Geuens, Maggie
4
Gonc̦alves, Helena Martins
4
Grinstein, Amir
4
Heitmann, Mark
4
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
12
Journal of business economics : JBE
10
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
10
Die Betriebswirtschaft : DBW
5
Technological forecasting & social change : an international journal
5
Journal of marketing
4
Marketing : ZFP ; journal of research and management
4
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Journal of retailing
3
MSI reports : working paper series
3
Marketing letters : a journal of research in marketing
3
Review of managerial science
3
Zeitschrift für Planung : ZP
3
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Die Bank
1
European journal of marketing : EJM
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
Gabler-Lehrbuch
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of industrial organization
1
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
1
Journal of economic dynamics & control
1
Journal of economics & business
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of political economy
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Lehrbuch
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Operations research
1
Review of industrial organization : RIO
1
Schmalenbach business review : sbr
1
The American economic review
1
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ECONIS (ZBW)
10
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1
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10
of
10
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date (oldest first)
1
On the monetization of mobile apps
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
;
Shachar, Ron
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012288648
Saved in:
2
Opinion leadership in small groups
Moldovan, Sarit
;
Muller, Eitan
;
Richter, Yossi
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 536-552
Persistent link: https://www.econbiz.de/10011734916
Saved in:
3
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
4
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
5
The chilling effects of network externalities : perspectives and conclusions
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 22-24
Persistent link: https://www.econbiz.de/10003960734
Saved in:
6
Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
Saved in:
7
Network effects : do they warm or chill a budding product?
Tellis, Gerald J.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 20-21
Persistent link: https://www.econbiz.de/10003960725
Saved in:
8
Network externalities : not cool? ; a comment on "The chilling effects of network externalities"
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 18-19
Persistent link: https://www.econbiz.de/10003960722
Saved in:
9
Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas
;
Heitmann, Mark
;
Morgan, Robert
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
Saved in:
10
Getting a feel for price affect : a conceptual framework and empirical investigation of consumers' emotional responses to price information
Peine, Klaus
;
Heitmann, Mark
;
Herrmann, Andreas
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 39-66
Persistent link: https://www.econbiz.de/10003812196
Saved in:
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