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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Heerde, Harald J. van"
~person:"Zhao, Yi"
~source:"econis"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Consumer Behaviour"
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Konsumentenverhalten
Consumer behaviour
11
Advertising
2
Advertising effects
2
Bayes-Statistik
2
Bayesian inference
2
Beziehungsmarketing
2
Customer value
2
Einzelhandel
2
Internet marketing
2
Kundenwert
2
Online-Marketing
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Relationship marketing
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Retail trade
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Werbewirkung
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Werbung
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customer lifetime value
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hierarchical Bayes
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1995-1997
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Alkoholfreies Getränk
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Australien
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Behavioral economics
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Brand
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Brand management
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Gibbs sampling
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Group decision-making
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Gruppenentscheidung
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Heuristics
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English
11
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Heerde, Harald J. van
Zhao, Yi
Dhar, Ravi
12
Hauser, John R.
11
Chintagunta, Pradeep K.
10
Kumar, V.
9
Bronnenberg, Bart J.
8
Braun, Michael
7
Chen, Yuxin
7
Dahl, Darren W.
7
Feinberg, Fred M.
7
Gijsbrechts, Els
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Meyer, Robert J.
7
Salisbury, Linda Court
7
Sun, Baohong
7
Chan, Tat
6
Che, Hai
6
Liberali, Guilherme
6
Tucker, Catherine
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Zauberman, Gal
6
Amir, On
5
Aribarg, Anocha
5
Arora, Neeraj
5
Bradlow, Eric T.
5
Danaher, Peter J.
5
Fader, Peter
5
Häubl, Gerald
5
Inman, J. Jeffrey
5
Jong, Martijn G. de
5
Lambrecht, Anja
5
LeBoeuf, Robyn A.
5
Nelson, Leif D.
5
Pieters, Rik
5
Thomas, Manoj
5
Van Dat Tran
5
Wedel, Michel
5
Yang, Sha
5
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Cogent business & management
Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European Sport management quarterly : ESMQ
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Report / Marketing Science Institute
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UNSW Business School Research Paper
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ECONIS (ZBW)
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1
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
2
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
3
Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
Saved in:
4
The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
Saved in:
5
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
6
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
7
Optimizing retail assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
8
Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi
;
Zhao, Ying
;
Helsen, Kristiaan
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
Saved in:
9
Incorporating context effects into a choice model
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 767-780
Persistent link: https://www.econbiz.de/10009272370
Saved in:
10
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
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