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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of marketing research : JMR"
~person:"Heerde, Harald J. van"
~person:"Zhao, Yi"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"customer lifetime value"
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Konsumentenverhalten
customer lifetime value
Consumer behaviour
9
Advertising
2
Advertising effects
2
Bayes-Statistik
2
Bayesian inference
2
Beziehungsmarketing
2
Customer value
2
Internet marketing
2
Kundenwert
2
Online-Marketing
2
Relationship marketing
2
Werbewirkung
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Werbung
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1995-1997
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Advertising carryover
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Australia
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Australien
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Bayesian estimation
1
Behavioral economics
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Brand
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Brand management
1
Crisis management
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Distribution channel
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Einzelhandel
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Emerging economies
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Familienökonomik
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Fertigungsprogramm
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Group decision-making
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Krisenmanagement
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Markenartikel
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Marketing management
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Marketingmanagement
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Master production schedule
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9
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Heerde, Harald J. van
Zhao, Yi
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
LeBoeuf, Robyn A.
5
Van Dat Tran
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Aribarg, Anocha
3
Bagozzi, Richard P.
3
Bang Nguyen Viet
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Chen, Charlie C.
3
Chovancová, Miloslava
3
Cutright, Keisha M.
3
Ding Hooi Ting
3
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Cogent business & management
Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
European Sport management quarterly : ESMQ
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Report / Marketing Science Institute
1
UNSW Business School Research Paper
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ECONIS (ZBW)
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9
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1
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
2
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
3
Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
Saved in:
4
The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
Saved in:
5
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
6
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
7
Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi
;
Zhao, Ying
;
Helsen, Kristiaan
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
Saved in:
8
Incorporating context effects into a choice model
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 767-780
Persistent link: https://www.econbiz.de/10009272370
Saved in:
9
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
Saved in:
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