Montajula Suvattanadilok - In: Cogent business & management 11 (2024) 1, pp. 1-14
, employee empowerment, and market innovation-on consumer behavior and business growth within the Thai coffee industry … effects of market variables on consumer behavior and subsequent business growth, offering a detailed examination of the … elucidates the complex interplay between market initiatives and consumer behavior, providing empirical evidence of the pathways …