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~isPartOf:"Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"SpringerLink / Bücher"
~subject:"Beziehungsmarketing"
~subject:"Marketing"
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Search: "Customer relationship management"
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Beziehungsmarketing
Marketing
Relationship marketing
316
Kundenmanagement
141
Deutschland
101
Germany
101
Consumer behaviour
78
Konsumentenverhalten
78
Theorie
48
Theory
48
Brand management
44
Kundenbindung
44
Markenführung
44
Kundenorientierung
41
Social Web
40
Social web
40
Beziehungsmanagement
39
Online-Marketing
39
Internet marketing
36
Marketing management
31
Marketingmanagement
31
Kundenzufriedenheit
30
Customer satisfaction
29
Kundenintegration
27
Unternehmen
27
Customer integration
26
Electronic Commerce
26
Lieferantenmanagement
24
Supplier relationship management
24
Kundenwert
22
Brand image
20
E-commerce
20
Markenimage
20
Online retailing
19
Online-Handel
19
Customer service
17
Customer value
17
Kundenservice
17
Markenpolitik
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German
207
English
112
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Fink, Klaus-J.
4
Peltier, James
4
Foscht, Thomas
3
Kumar, V.
3
Stauss, Bernd
3
Swoboda, Bernhard
3
Belz, Christian
2
Bruhn, Manfred
2
Dangelmaier, Wilhelm
2
Dannenberg, Holger
2
Elsharnouby, Mohamed H.
2
Ematinger, Reinhard
2
Gebhardt-Seele, Stephan
2
Hadwich, Karsten
2
Helmke, Stefan
2
Meier, Andreas
2
Michel, René
2
Piller, Frank T.
2
Pompe, Hans-Georg
2
Ritschel, Falk
2
Rodriguez, Michael
2
Schallmo, Daniel R. A.
2
Schnakenburg, Igor
2
Schramm-Klein, Hanna
2
Schultz, Don E.
2
Stormer, Henrik
2
Straker, Karla
2
Theobald, Elke
2
Uebel, Matthias
2
Wilde, Silvio
2
Wrigley, Cara
2
Zupancic, Dirk
2
AbouAish, Ehab
1
Adhikari, Atanu
1
Adjei, Mavis T.
1
Adolph, Thomas
1
Ahmed, Asad
1
Albers, Sönke
1
Aljuhmani, Hasan Yousef
1
Alt, Rainer
1
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
SpringerLink / Bücher
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Gabler Edition Wissenschaft
104
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Springer eBook Collection / Business and Economics
71
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
319
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319
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
3
Converting idol worship into destination loyalty : a study of "idol pilgrimage tour" in China
Tian, Jingyi
;
Li, Ting
;
Chen, Rui
;
Yang, Kaining
;
Li, Ping
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 257-274
Persistent link: https://www.econbiz.de/10014521303
Saved in:
4
Customer
Relationship
Management
: Concept, Strategy, and Tools
Kumar, V.
;
Reinartz, Werner
-
2018
-
Third edition
This book presents an extensive discussion of the strategic and tactical aspects of
customer
relationship
management
as …
Persistent link: https://www.econbiz.de/10012395810
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
7
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
8
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
Saved in:
9
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
10
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
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