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~isPartOf:"Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"SpringerLink / Bücher"
~subject:"Marketing"
~subject:"Social web"
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Marketing
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78
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Fink, Klaus-J.
4
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
SpringerLink / Bücher
Journal of business research : JBR
102
Journal of retailing and consumer services
65
Industrial marketing management : the international journal for industrial and high-tech firms
42
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
33
Journal of strategic marketing
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
The journal of brand management : an international journal
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Marketing intelligence & planning
23
Business horizons
21
Journal of the Academy of Marketing Science
20
The journal of business & industrial marketing
19
Journal of promotion management : innovations in planning and applied research
18
Technological forecasting & social change : an international journal
18
The journal of services marketing
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Cogent business & management
16
Journal of marketing
16
Springer eBook Collection
16
Asia Pacific journal of marketing and logistics
15
Journal of business-to-business marketing
15
Journal of marketing communications
15
Journal of service management
15
Gabler Edition Wissenschaft
14
International journal of business information systems : IJBIS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
International journal of electronic customer relationship management : IJECRM
13
Journal of customer behaviour
13
Psychology & marketing
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
The service industries journal
12
Tourism management : research, policies, practice
12
International journal of hospitality management
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce research : JECR
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
5
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
6
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
7
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
8
Influencers' intimate self-disclosure and its impact on consumers' self-brand connections : scale development, validation, and application
Leite, Fernanda Polli
;
Baptista, Paulo de Paula
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 420-437
Persistent link: https://www.econbiz.de/10013286434
Saved in:
9
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
10
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
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