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~isPartOf:"Competitiveness Review"
~isPartOf:"Marketing intelligence & planning"
~person:"Phau, Ian"
~person:"Vrontis, Demetris"
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Consumer behaviour
6
Konsumentenverhalten
6
Brand management
4
Markenführung
4
Australia
3
Australien
3
Brand image
2
Copyright infringement
2
Corporate Social Responsibility
2
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2
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Australian brands
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Consumer electronics industry
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Phau, Ian
Vrontis, Demetris
Amenuvor, Fortune Edem
3
Ardley, Barry
3
Bang, Nguyen
3
Brennan, Ross
3
Casidy, Riza
3
Grace, Debra
3
Kumar, Prashant
3
Leckie, Civilai
3
Luce, Fernando Bins
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Mysen, Tore
3
Oliveira, Marta Olivia Rovedder de
3
Omar, Maktoba
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Simkin, Lyndon
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Singh, Ramendra
3
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3
Abratt, Russell
2
Akasreku, Frank
2
Arli, Denni
2
Attia, Ashraf M.
2
Boateng, Henry
2
Caemmerer, Barbara
2
Chikweche, Tendai
2
Fearne, Andrew P.
2
Gabrielli, Veronica
2
Gaur, Sanjaya Singh
2
Griffith, Denni Arli
2
Guercini, Simone
2
Hammervoll, Trond
2
Harker, Michael
2
Hollebeek, Linda D.
2
Kumar, Vikas
2
Lim, Ming
2
Luu Trong Tuan
2
Madichie, Nnamdi O.
2
Melewar, T. C.
2
Merrilees, Bill
2
Owusu-Antwi, Kwasi
2
Payan, Janice M.
2
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Competitiveness Review
Marketing intelligence & planning
Journal of business research : JBR
25
Journal for global business advancement : JGBA
13
International marketing review
10
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
9
Journal of transnational management : the official journal of the International Management Development Association
7
World review of entrepreneurship, management and sustainable development
7
Global business & economics review
6
The journal of brand management : an international journal
6
Journal for international business and entrepreneurship development
5
Journal of fashion marketing and management
5
Journal of promotion management : JPM
5
Management decision
5
Technological forecasting & social change : an international journal
5
International journal of organizational analysis
4
Palgrave studies in cross-disciplinary business research, in asscociation with Euromed Academy of Business
4
Springer eBook Collection
4
The annals of business research
4
Australasian marketing journal
3
Competitiveness review : CR
3
Cross cultural management : an international journal
3
International journal of managerial and financial accounting : IJMFA
3
Journal for international business and entrepreneurship development : JIBED
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of international management
3
Marketing Intelligence & Planning
3
Business models for strategic innovation : cross-functional perspectives
2
Economic research
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovative business practices : prevailing a turbulent era
2
International journal of globalisation and small business : IJGSB
2
International journal of human resource management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of Asia Business Studies
2
Journal of customer behaviour
2
Journal of intellectual capital
2
Journal of international consumer marketing
2
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ECONIS (ZBW)
10
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10
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1
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
2
Managing advanced innovation methods in diverse environment
Yahiaoui, Dorra
(
ed.
);
Chebbi, Hela
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10013042861
Saved in:
3
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
4
Investigating the role of religiosity as a deterrent against digital piracy
Casidy, Riza
;
Lwin, Michael
;
Phau, Ian
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 62-80
Persistent link: https://www.econbiz.de/10011657324
Saved in:
5
Uniqueness and status consumption in Generation Y consumers : does moderation exist?
Butcher, Luke
;
Phau, Ian
;
Shimul, Anwar Sadat
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 673-687
Persistent link: https://www.econbiz.de/10011774650
Saved in:
6
Downloading digital video games : predictors, moderators and consequences
Phau, Ian
;
Liang, Johan
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 740-756
Persistent link: https://www.econbiz.de/10009671946
Saved in:
7
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
8
A marketing communications framework for small political parties in developed countries
Thrassou, Alkis
;
Vrontis, Demetris
;
McDonald, Malcolm
- In:
Marketing intelligence & planning
27
(
2009
)
2
,
pp. 268-292
Persistent link: https://www.econbiz.de/10009526376
Saved in:
9
Product innovation and couse-related marketing success : a conceptual framework and a research agenda
Christophi, Michael
;
Vrontis, Demetris
;
Leonidou, Erasmia
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10010364051
Saved in:
10
Brand leaders and me-too alternatives : how do consumers choose?
Quintal, Vanessa
;
Phau, Ian
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10009764904
Saved in:
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