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~isPartOf:"Competitiveness review : CR"
~isPartOf:"EuroMed journal of business"
~isPartOf:"Global business & economics review"
~isPartOf:"International journal of organizational analysis"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Arslanagic-Kalajdzic, Maja"
~person:"Balaji, M. S."
~person:"Dwivedi, Yogesh Kumar"
~person:"Geuens, Maggie"
~person:"Seo, Yuri"
~person:"Teng, Lefa"
~person:"Vrontis, Demetris"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Strategic management"
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Brand
Consumer behaviour
Internet marketing
Strategic management
Konsumentenverhalten
65
Brand management
22
Markenführung
22
Brand image
17
Markenimage
17
Beziehungsmarketing
14
Relationship marketing
14
Innovation
12
Advertising effects
11
Markenartikel
11
Online-Marketing
11
Werbewirkung
11
Firm performance
10
Luxury goods
10
Luxusgüter
10
Online retailing
10
Online-Handel
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Innovation management
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Innovationsmanagement
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Social web
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Dienstleistungsqualität
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Bibliometrics
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Customer satisfaction
7
International marketing
7
Kundenzufriedenheit
7
Marketing management
7
Marketingmanagement
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Strategisches Management
7
Globalisierung
6
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71
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Arslanagic-Kalajdzic, Maja
Balaji, M. S.
Dwivedi, Yogesh Kumar
Geuens, Maggie
Seo, Yuri
Teng, Lefa
Vrontis, Demetris
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Gupta, Suraksha
13
Melewar, T. C.
13
Richard, Marie-Odile
13
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Foroudi, Pantea
10
Kukar-Kinney, Monika
10
Veloutsou, Cleopatra
10
Bigné Alcañiz, J. Enrique
9
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Schlegelmilch, Bodo B.
9
Septianto, Felix
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Donthu, Naveen
8
Kim, Kyung Hoon
8
Krishen, Anjala S.
8
Mattila, Anna S.
8
Merchant, Altaf
8
Sharma, Piyush
8
Shukla, Paurav
8
Yang, Zhiyong
8
Balabanis, George
7
Dennis, Charles
7
Lindgreen, Adam
7
Liu, Martin J.
7
Lunardo, Renaud
7
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Competitiveness review : CR
EuroMed journal of business
Global business & economics review
International journal of organizational analysis
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
Journal of retailing and consumer services
15
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
14
The marketing review
12
International journal of Indian culture and business management
9
European journal of marketing : EJM
7
Technological forecasting & social change : an international journal
7
Journal for global business advancement : JGBA
5
Psychology & marketing
5
Information systems management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
Journal of transnational management : the official journal of the International Management Development Association
4
World review of entrepreneurship, management and sustainable development
4
International journal of business information systems : IJBIS
3
International journal of internet marketing and advertising : IJIMA
3
International marketing review
3
Journal of consumer behaviour : an international research review
3
Journal of strategic marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Electronic government : EG; an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of bank marketing
2
International journal of hospitality management
2
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of international management
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Advances in theory and practice of emerging markets
1
Business models for strategic innovation : cross-functional perspectives
1
Business/Economics
1
Chandos social media series
1
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All
ECONIS (ZBW)
73
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1
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73
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1
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
2
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
3
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
4
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
5
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
The requisite role of emotional intelligence in customer service in the retail banking sector
Al Khoury, Grace
;
Thrassou, Alkis
;
Papasolomou, Ioanna
; …
- In:
International journal of organizational analysis
31
(
2023
)
7
,
pp. 3315-3347
Persistent link: https://www.econbiz.de/10014432343
Saved in:
8
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
9
Big data analytics in strategic sales performance : mediating role of CRM capability and moderating role of leadership support
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
EuroMed journal of business
17
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013362466
Saved in:
10
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
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