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~isPartOf:"Competitiveness review : CR"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Arslanagic-Kalajdzic, Maja"
~person:"Seo, Yuri"
~person:"Teng, Lefa"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~subject:"Internet marketing"
~subject:"Strategic management"
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Consumer behaviour
Cultural identity
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Strategic management
Konsumentenverhalten
38
Brand management
16
Markenführung
16
Brand image
11
International marketing
11
Internationales Marketing
11
Luxury goods
11
Luxusgüter
11
Markenimage
11
Globalisierung
8
Globalization
8
Advertising effects
7
Brand
7
Firm performance
7
Innovation
7
Knowledge management
7
Kulturelle Identität
7
Markenartikel
7
Strategisches Management
7
Unternehmenserfolg
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Werbewirkung
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Wissensmanagement
7
Beziehungsmarketing
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Innovation management
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Innovationsmanagement
6
Multinationales Unternehmen
6
Relationship marketing
6
Social Web
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Social web
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Transnational corporation
6
KMU
5
Marketing management
5
Marketingmanagement
5
Online-Marketing
5
SME
5
Bibliometrics
4
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38
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44
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45
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Arslanagic-Kalajdzic, Maja
Seo, Yuri
Teng, Lefa
Vrontis, Demetris
Laroche, Michel
32
Ko, Eunju
24
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
15
Richard, Marie-Odile
14
Bartikowski, Boris
13
Schlegelmilch, Bodo B.
12
Septianto, Felix
12
Veloutsou, Cleopatra
12
Christodoulides, George
11
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Melewar, T. C.
11
Shukla, Paurav
11
Wang, Cheng Lu
11
Balaji, M. S.
10
Gupta, Suraksha
10
Kukar-Kinney, Monika
10
Balabanis, George
9
Beatty, Sharon E.
9
Bigné Alcañiz, J. Enrique
9
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Mattila, Anna S.
9
Walsh, Gianfranco
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Donthu, Naveen
8
Foroudi, Pantea
8
Guzman, Francisco
8
Kim, Kyung Hoon
8
Krishen, Anjala S.
8
Liu, Martin J.
8
Merchant, Altaf
8
Papadopoulos, Nicolas G.
8
Paul, Justin
8
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Competitiveness review : CR
EuroMed journal of business
International marketing review
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
Journal for global business advancement : JGBA
6
Global business & economics review
5
Journal of promotion management : JPM
4
Journal of transnational management : the official journal of the International Management Development Association
4
World review of entrepreneurship, management and sustainable development
4
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer behaviour : an international research review
3
International journal of advertising : the review of marketing communications
2
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of international management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Business models for strategic innovation : cross-functional perspectives
1
Cross cultural management : an international journal
1
Cross-cultural and critical perspectives on brands
1
Ekonomski pregled
1
European journal of cross-cultural competence and management
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovative business practices : prevailing a turbulent era
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
International journal of human resource management
1
International journal of managerial and financial accounting : IJMFA
1
International journal of organizational analysis
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of Asia Business Studies
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business ethics : JBE
1
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ECONIS (ZBW)
46
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1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
4
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
5
Big data analytics in strategic sales performance : mediating role of CRM capability and moderating role of leadership support
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
EuroMed journal of business
17
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013362466
Saved in:
6
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
7
Guest editorial: reinterpreting competitive strategies in turbulent scenarios
Festa, Giuseppe
;
Rossi, Matteo
;
Vrontis, Demetris
- In:
Competitiveness review : CR
32
(
2022
)
3
,
pp. 277-281
Persistent link: https://www.econbiz.de/10013429375
Saved in:
8
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
9
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
10
Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu
;
Jain, Kokil
;
Behl, Abhishek
;
Pereira, Vijay
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
Saved in:
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