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~isPartOf:"Competitiveness review : CR"
~isPartOf:"Global business & economics review"
~isPartOf:"International journal of organizational analysis"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Arslanagic-Kalajdzic, Maja"
~person:"Balaji, M. S."
~person:"Geuens, Maggie"
~person:"Melewar, T. C."
~person:"Richard, Marie-Odile"
~person:"Seo, Yuri"
~person:"Teng, Lefa"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Innovationsmanagement"
~subject:"International marketing"
~subject:"Internet marketing"
~subject:"Strategic management"
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Consumer behaviour
Innovationsmanagement
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Konsumentenverhalten
79
Brand management
36
Markenführung
36
Brand image
26
Markenimage
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Beziehungsmarketing
17
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Arslanagic-Kalajdzic, Maja
Balaji, M. S.
Geuens, Maggie
Melewar, T. C.
Richard, Marie-Odile
Seo, Yuri
Teng, Lefa
Vrontis, Demetris
Laroche, Michel
33
Ko, Eunju
23
Cleveland, Mark
16
Diamantopoulos, Adamantios
15
Dwivedi, Yogesh Kumar
13
Gupta, Suraksha
13
Sharma, Piyush
13
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Huarng, Kun-Huang
12
Roy, Sanjit
12
Lim, Weng Marc
11
Septianto, Felix
11
Chebat, Jean-Charles
10
Filieri, Raffaele
10
Foroudi, Pantea
10
Gustafsson, Anders
10
Kukar-Kinney, Monika
10
Parida, Vinit
10
Paul, Justin
10
Wincent, Joakim
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Beatty, Sharon E.
9
Bigné Alcañiz, J. Enrique
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Bouncken, Ricarda B.
9
Brenes, Esteban R.
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Das, Gopal
9
Kraus, Sascha
9
Mattila, Anna S.
9
Pereira, Vijay
9
Schlegelmilch, Bodo B.
9
Veloutsou, Cleopatra
9
Bang, Nguyen
8
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Competitiveness review : CR
Global business & economics review
International journal of organizational analysis
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of strategic marketing
Qualitative market research : an international journal
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
13
International marketing review
6
Journal of retailing and consumer services
6
The marketing review
6
European journal of marketing : EJM
5
International studies of management and organization
5
Journal for global business advancement : JGBA
5
Journal of promotion management : JPM
5
Technological forecasting & social change : an international journal
5
International journal of internet marketing and advertising : IJIMA
4
Journal of transnational management : the official journal of the International Management Development Association
4
World review of entrepreneurship, management and sustainable development
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
The journal of consumer marketing
3
Business models for strategic innovation : cross-functional perspectives
2
Corporate reputation review
2
Economic research
2
European business review
2
Innovative business practices : prevailing a turbulent era
2
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
Journal of global marketing
2
Journal of international management
2
Journal of marketing communications
2
Marketing intelligence & planning
2
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
2
The annals of business research
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
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ECONIS (ZBW)
99
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1
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
3
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
4
Impact of organizational dynamic capability on international expansion and the moderating role of environmental dynamism
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International journal of organizational analysis
31
(
2023
)
5
,
pp. 1935-1956
Persistent link: https://www.econbiz.de/10014432100
Saved in:
5
The requisite role of emotional intelligence in customer service in the retail banking sector
Al Khoury, Grace
;
Thrassou, Alkis
;
Papasolomou, Ioanna
; …
- In:
International journal of organizational analysis
31
(
2023
)
7
,
pp. 3315-3347
Persistent link: https://www.econbiz.de/10014432343
Saved in:
6
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
7
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
8
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
9
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
10
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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