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~isPartOf:"Competitiveness review : CR"
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of business ethics : JBE"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of international management"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Springer eBook Collection"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Martin, Drew"
~person:"Richard, Marie-Odile"
~person:"Seo, Yuri"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Destination management"
~subject:"Strategic management"
~subject:"Werbewirkung"
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Consumer behaviour
Destination management
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Werbewirkung
Konsumentenverhalten
43
Brand management
13
Markenführung
13
Internet marketing
11
Online-Marketing
11
Luxury goods
10
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Martin, Drew
Richard, Marie-Odile
Seo, Yuri
Vrontis, Demetris
Laroche, Michel
30
Ko, Eunju
23
Valette-Florence, Pierre
17
Cleveland, Mark
16
Septianto, Felix
15
Bartikowski, Boris
14
Diamantopoulos, Adamantios
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13
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10
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10
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Brenes, Esteban R.
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Competitiveness review : CR
Journal of advertising
Journal of business ethics : JBE
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of consumer behaviour : an international research review
Journal of international management
Qualitative market research : an international journal
Springer eBook Collection
The journal of brand management : an international journal
Global business & economics review
5
Journal for global business advancement : JGBA
5
Journal of transnational management : the official journal of the International Management Development Association
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
World review of entrepreneurship, management and sustainable development
4
International marketing review
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of marketing management : MM
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
The journal of services marketing
2
Tourism management : research, policies, practice
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Are you ready? : preparing for international operations
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
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Business models for strategic innovation : cross-functional perspectives
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Digital advertising : theory and research
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Ekonomski pregled
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EuroMed journal of business
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European journal of cross-cultural competence and management
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European journal of marketing : EJM
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European management journal
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Handbook of strategic e-business management
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International journal of consumer studies
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International journal of human resource management
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International journal of managerial and financial accounting : IJMFA
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International journal of organizational analysis
1
Journal for international business and entrepreneurship development : JIBED
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Journal of Asia Business Studies
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Journal of advertising : official publication of the American Academy of Advertising
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1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
4
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
5
Examining the role of cross-cultural factors in the international market on customer engagement and purchase intention
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of international management
28
(
2022
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013383455
Saved in:
6
Guest editorial: reinterpreting competitive strategies in turbulent scenarios
Festa, Giuseppe
;
Rossi, Matteo
;
Vrontis, Demetris
- In:
Competitiveness review : CR
32
(
2022
)
3
,
pp. 277-281
Persistent link: https://www.econbiz.de/10013429375
Saved in:
7
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
8
Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu
;
Jain, Kokil
;
Behl, Abhishek
;
Pereira, Vijay
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
Saved in:
9
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
10
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
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