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~isPartOf:"Computable : economisch en technisch maandblad op het gebied van computers en overige automatiseringssystemen"
~isPartOf:"Fortune"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"PC-Praxis"
~subject:"Markenimage"
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Markenimage
Consumer behaviour
473
Konsumentenverhalten
473
Social Web
452
Social web
452
Internet marketing
320
Online-Marketing
320
Online retailing
212
Online-Handel
212
Beziehungsmarketing
152
Relationship marketing
152
E-commerce
148
Electronic Commerce
148
Brand management
130
Markenführung
130
Viral marketing
130
Virales Marketing
130
Social media
122
Brand image
84
Customer integration
63
Kundenintegration
63
Digital platform
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Werbewirkung
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Social network
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53
Internet
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48
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84
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Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Black, Iain
2
Dwivedi, Yogesh Kumar
2
Foroudi, Pantea
2
Ghosh, Tathagata
2
Pantano, Eleonora
2
Reijmersdal, Eva A. van
2
Sreejesh, S.
2
Torres, Pedro M.
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Yoon, Sukki
2
Abosag, Ibrahim
1
Ageeva, Elena
1
Akarsu, Tugra Nazlil
1
Aloini, Davide
1
Ameen, Nisreen
1
André, Ana Raquel
1
Arruda, Carolina
1
Astakhova, Marina
1
Audrezet, Alice
1
Azar, Salim L.
1
Baalbaki, Sally
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
Balabanis, George
1
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Barreda, Albert A.
1
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1
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1
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1
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1
Bellman, Steven
1
Berlo, Zeph M. C. van
1
Bigné Alcañiz, J. Enrique
1
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1
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Computable : economisch en technisch maandblad op het gebied van computers en overige automatiseringssystemen
Fortune
Journal of business research : JBR
PC-Praxis
Journal of retailing and consumer services
60
The journal of product & brand management
49
International journal of internet marketing and advertising : IJIMA
48
The journal of brand management : an international journal
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of marketing communications
19
Journal of promotion management : innovations in planning and applied research
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Cogent business & management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Tourism management : research, policies, practice
17
Journal of internet commerce
16
Asia Pacific journal of marketing and logistics
15
Marketing intelligence & planning
15
International journal of advertising : the review of marketing communications
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of promotion management : JPM
13
Psychology & marketing
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of advertising research
11
Journal of electronic commerce research : JECR
11
Tourism management perspectives : TMP
11
European journal of marketing : EJM
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Technological forecasting & social change : an international journal
10
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
International journal of consumer studies
8
Journal of fashion marketing and management
8
Business horizons
7
International journal of electronic commerce : IJEC
7
International journal of sports marketing & sponsorship
7
European journal of marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
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ECONIS (ZBW)
84
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
4
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
5
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
8
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
9
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
10
Is firm-generated content a lost cause?
Santiago, Joanna
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
Saved in:
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