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~isPartOf:"Computers & operations research : and their applications to problems of world concern ; an international journal"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand management"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Commentary"
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Computers & operations research : and their applications to problems of world concern ; an international journal
Journal of advertising research
Journal of business research : JBR
The journal of brand management : an international journal
571
Journal of retailing and consumer services
453
The journal of product & brand management
396
Technological forecasting & social change : an international journal
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
Industrial marketing management : the international journal for industrial and high-tech firms
190
Psychology & marketing
185
International journal of hospitality management
177
Journal of marketing communications
168
International journal of internet marketing and advertising : IJIMA
161
Tourism management : research, policies, practice
160
Information systems research : ISR
152
Journal of marketing management : MM
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Journal of strategic marketing
151
European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
135
International journal of advertising : the review of marketing communications
133
Marketing intelligence & planning
130
Journal of marketing
128
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Journal of management information systems : JMIS
124
Business horizons
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
Journal of travel and tourism marketing
120
Journal of promotion management : innovations in planning and applied research
119
Cogent business & management
113
Journal of the Academy of Marketing Science
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
108
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Journal of marketing management : JMM ; journal of the Academy of Marketing
100
International journal of contemporary hospitality management
95
The IUP journal of brand management : IJBRM
92
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
91
International journal of consumer studies
90
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of promotion management : JPM
88
Journal of fashion marketing and management
87
Marketing letters : a journal of research in marketing
87
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ECONIS (ZBW)
1,066
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1
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10
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date (oldest first)
1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
4
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
5
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
6
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
7
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
8
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
9
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
10
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
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