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~isPartOf:"Consumption culture in Europe : insight into the beverage industry"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Psychology & marketing"
~isPartOf:"Theorie und Forschung"
~person:"Cauberghe, Verolien"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Implicit measurement"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Beziehungsmarketing
Celebrity
Implicit measurement
Konsumentenverhalten
Theorie
Marketing
8
Consumer behaviour
7
India
4
Indien
4
Theory
4
Brand management
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Absatzweg
2
Brand extension
2
Brand image
2
Distribution <Physische Distribution>
2
Handel
2
Markenimage
2
Markentransfer
2
Relationship marketing
2
Target group
2
Zielgruppe
2
Advertising
1
Advertising effects
1
Allgemeinbildende Schule
1
Arbeitsverhalten
1
Asia
1
Asien
1
Behavioural targeting
1
Bekleidung
1
Bekleidungsindustrie
1
Bibliometrics
1
Bibliometrie
1
Business ethics
1
Business-to-business marketing
1
Celebrity endorsement
1
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1
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10
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4
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Cauberghe, Verolien
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Ndubisi, Nelson Oly
6
Bigné Alcañiz, J. Enrique
4
Rauschnabel, Philipp A.
4
Woodside, Arch G.
4
Bagozzi, Richard P.
3
Bauer, Brittney C.
3
Chawla, Deepak
3
Chow, Cheris W. C.
3
Grewal, Dhruv
3
Hennigs, Nadine
3
Huber, Frank
3
Jiang, Yuwei
3
Kim, Jieun
3
Krishen, Anjala S.
3
Kuanr, Abhisek
3
Luk, Chung-leung
3
Lunardo, Renaud
3
McLean, Graeme J.
3
Nataraajan, Rajan
3
Phau, Ian
3
Pradhan, Debasis
3
Rompay, Thomas J. L. van
3
Sauer, Nicola E.
3
Spence, Charles
3
Sprott, David E.
3
Wirtz, Jochen
3
Yi, Youjae
3
Ahn, Sun Joo
2
Al-Nabhani, Khalid
2
Albrecht, Carmen-Maria
2
Amar, Moty
2
Anlamlier, Eda
2
Arnold, Mark J.
2
Barnes, Stuart J.
2
Behrens, Stefan
2
Casarin, Francesco
2
Chang, Yaping
2
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Consumption culture in Europe : insight into the beverage industry
International journal of Indian culture and business management
Journal of fashion marketing and management
Psychology & marketing
Theorie und Forschung
Schriftenreihe Marketing, Management
27
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
The journal of brand management : an international journal
5
Journal of business research : JBR
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Fundamentals of marketing research ; Vol. 1
3
International journal of consumer studies
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
European Advertising Academy
2
International journal of business competition and growth : IJBCG
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Zeitschrift für Energiewirtschaft : ZfE
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in advertising research
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Consumer psychology in a social media world
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
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ECONIS (ZBW)
14
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14
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1
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
2
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
3
Value-based segmentation of luxury consumption behavior
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Siebels, Astrid
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 625-651
Persistent link: https://www.econbiz.de/10003874129
Saved in:
4
The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for sensory
marketing
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 727-739
Persistent link: https://www.econbiz.de/10011970121
Saved in:
5
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
6
Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty
Jain, Ajay K.
;
Malhotra, Naresh K.
;
Guan, Chong
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1004-1017
Persistent link: https://www.econbiz.de/10009691192
Saved in:
7
Designing competitive strategy using CRM for Indian primary education
Khare, Arpita
;
Vrijendra Singh
;
Arora, Sunita
;
Jain, Nishu
- In:
International journal of Indian culture and business …
3
(
2010
)
4
,
pp. 466-487
Persistent link: https://www.econbiz.de/10003983000
Saved in:
8
Grundzüge der MarketingKoordinationsplanung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000813920
Saved in:
9
Grundzüge der Produkt- und Programm-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828338
Saved in:
10
Grundzüge der Distributions- und Verkaufs-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828734
Saved in:
1
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