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~isPartOf:"Contemporary research in e-marketing ; 2"
~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~language:"eng"
~subject:"Deutschland"
~subject:"Elektronisches Geld"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
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Albarran, Alan B.
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Contemporary research in e-marketing ; 2
Handbook of social media management : value chain and business models in changing media markets
Premier reference source
14
The Routledge companion to digital consumption
13
Cryptocurrencies in all aspects
11
Contemporary research in e-branding
9
Internet advertising : theory and research
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
Strategies and tools for managing connected consumers
8
The connected customer : the changing nature of consumer and business markets
8
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
8
Cyberlaw for global e-business : finance, payment, and dispute resolution
7
E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
7
Global consumer behavior
7
Online consumer behavior : theory and research in social media, advertising, and e-tail
7
Springer Proceedings in Business and Economics
7
Springer eBook Collection
7
Transforming gaming and computer simulation technologies across industries
7
Web technologies for commerce and services online
7
Consumer psychology in a social media world
6
Critical explorations
6
Handbook of research on consumer behavior change and data analytics in the socio-digital era
6
Handbook of research on leveraging consumer psychology for effective customer engagement
6
Handbook of research on the platform economy and the evolution of e-commerce
6
Harvard business review : HBR
6
Leveraging consumer behavior and psychology in the digital economy
6
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
6
Social media and crisis communication
6
SpringerLink / Bücher
6
Structural equation modeling approaches to e-service adoption
6
Transforming e-business practices and applications : emerging technologies and concepts
6
Advances in electronic marketing
5
Advertising, promotion, and new media
5
Cases on strategic social media utilization in the nonprofit sector
5
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
5
E-adoption and socio-economic impacts : emerging infrastructural effects
5
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
5
Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
5
Organizations and social networking : utilizing social media to engage consumers
5
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1
"Telekom hilft" : customer service in the social web
Bock, Andreas H.
- In:
Handbook of social media management : value chain and …
,
(pp. 443-454)
.
2013
Persistent link: https://www.econbiz.de/10009762857
Saved in:
2
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
Saved in:
3
Social media involvement among college students and general population : implications to media management
Ha, Louisa
;
Hu, Xiao
- In:
Handbook of social media management : value chain and …
,
(pp. 751-773)
.
2013
Persistent link: https://www.econbiz.de/10009763840
Saved in:
4
Digital Hollywood : how
Internet
and social media are changing the movie business
Pardo, Alejandro
- In:
Handbook of social media management : value chain and …
,
(pp. 327-347)
.
2013
Persistent link: https://www.econbiz.de/10009762868
Saved in:
5
A synthesis and analysis of behavioral and policy issues in electronic marketing communications
Warkentin, Merrill
;
Moore, Robert S.
;
Moore, Melissa
-
2006
Persistent link: https://www.econbiz.de/10003195462
Saved in:
6
Key success requirements for online brand management
Bandyopadhyay, Subir
;
Serjak, Rosemary
-
2006
Persistent link: https://www.econbiz.de/10003195481
Saved in:
7
New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
Saved in:
8
How (social) media can change "change" in organizations
Sievert, Holger
;
Nelke, Astrid
- In:
Handbook of social media management : value chain and …
,
(pp. 59-72)
.
2013
Persistent link: https://www.econbiz.de/10009762898
Saved in:
9
Social media in companies : integrated approach for a social media strategy
Friedrichsen, Mike
- In:
Handbook of social media management : value chain and …
,
(pp. 25-47)
.
2013
Persistent link: https://www.econbiz.de/10009762900
Saved in:
10
Traditional media companies in the US and social media : what's the strategy?
Albarran, Alan B.
;
Moellinger, Terry
- In:
Handbook of social media management : value chain and …
,
(pp. 9-24)
.
2013
Persistent link: https://www.econbiz.de/10009762901
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