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~isPartOf:"Contemporary research in e-marketing ; 2"
~isPartOf:"Kellogg on marketing"
~isPartOf:"The journal of business & industrial marketing"
~language:"eng"
~subject:"Business process management"
~subject:"Marketing management"
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Business process management
Marketing management
Customer value
30
Kundenwert
30
Beziehungsmarketing
15
Relationship marketing
15
B-to-B-Marketing
13
Betriebliche Wertschöpfung
13
Business-to-business marketing
13
Value creation
13
Lieferantenmanagement
12
Supplier relationship management
12
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7
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5
Kundenintegration
5
Value co-creation
5
Consumer behaviour
4
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1
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1
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1
Pilon, Francois
1
Porter, Thomas W.
1
Preikschas, Michael W.
1
Rüdiger, Klaus
1
Sinha, Prabhakant
1
Sloev, Igor
1
Thomas, Jacquelyn S.
1
Tretyak, Olga A.
1
Tukel, Oya I.
1
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Contemporary research in e-marketing ; 2
Kellogg on marketing
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of business research : JBR
7
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Journal of marketing management : MM
5
Business horizons
4
Harvard business review : HBR
4
Handbook of research on customer equity in marketing
3
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service management
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Report / Marketing Science Institute
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Central European business review : CEBR
2
European journal of marketing : EJM
2
International journal of business excellence
2
Journal of business-to-business marketing
2
Journal of creating value
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Management decision : MD
2
Organizations and markets in emerging economies
2
Service business
2
The journal of applied business research
2
The journal of brand management : an international journal
2
The journal of business strategy
2
The journal of product & brand management
2
The service industries journal
2
21st century business practices : the evolving trends in India
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academia : revista Latinoamericana de administración
1
Agricultural and resource economics review : ARER
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business architecture management : architecting the business for consistency and alignment
1
Contemporary research in e-branding
1
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
2
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
3
Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.
;
Dixit, Ashutosh
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
Saved in:
4
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
Saved in:
5
Identifying potential sources of value in a packaging value chain
Niemelä-Nyrhinen, Jenni
;
Uusitalo, Outi
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 76-85
Persistent link: https://www.econbiz.de/10009723088
Saved in:
6
Dealing with downstream customers : an exploratory study
Hillebrand, Bas
;
Biemans, Wim G.
- In:
The journal of business & industrial marketing
26
(
2011
)
2
,
pp. 72-80
Persistent link: https://www.econbiz.de/10009009733
Saved in:
7
Aligning sales and marketing to enhance customer value and drive company results
Zoltners, Andris A.
;
Sinha, Prabhakant
;
Lorimer, Sally E.
- In:
Kellogg on marketing
,
(pp. 373-392)
.
2010
Persistent link: https://www.econbiz.de/10008664271
Saved in:
8
User-centered design and marketing : online customer value
Porter, Thomas W.
-
2006
Persistent link: https://www.econbiz.de/10003195453
Saved in:
9
Valuing, analyzing, and managing the marketing function using customer equity principles
Blattberg, Robert C.
;
Thomas, Jacquelyn S.
- In:
Kellogg on marketing
,
(pp. 302-319)
.
2001
Persistent link: https://www.econbiz.de/10001612991
Saved in:
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