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~isPartOf:"Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"The journal of services marketing"
~isPartOf:"The service industries journal"
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Search: subject:"Kundenwert"
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Kundenwert
98
Customer value
92
Beziehungsmarketing
54
Relationship marketing
54
Betriebliche Wertschöpfung
38
Value creation
38
Customer integration
19
Kundenintegration
19
Dienstleistungsqualität
18
Service quality
18
Consumer behaviour
17
Konsumentenverhalten
17
Customer satisfaction
15
Kundenzufriedenheit
15
Lieferantenmanagement
15
Supplier relationship management
15
B-to-B-Marketing
14
Business-to-business marketing
14
Theorie
12
Theory
12
Value co-creation
11
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Kundenservice
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Marketingmanagement
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Controlling
5
Management control
5
perceived value
5
value co-creation
5
Business network
4
Dienstleistung
4
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4
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4
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Burgartz, Thomas
2
Chang, Hong-Sheng
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Le Nguyen Hau
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Martens, Tobias von
2
Mödritscher, Gernot
2
Schneider, Nadine C.
2
Schwepker, Charles H. <Jr.>
2
Winkel, Susanne
2
Wünschmann, Stefan
2
Abney, Alexandra K.
1
Ahn, Kwanghoon
1
Alejandro, Thomas Brashear
1
Alves, Helena
1
Amario, Enrique Martín
1
Amirtha, Raman
1
Andersson, Tommy D.
1
Antioco, Michael
1
Arancibia Carvajal, Sara
1
Arslan, Ahmad
1
Arteaga-Moreno, Francisco
1
Ashok, Mona
1
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1
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1
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1
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1
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1
Canter, Deborah D.
1
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1
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1
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1
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1
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
Gabler Edition Wissenschaft
The journal of business & industrial marketing
The journal of services marketing
The service industries journal
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
SpringerLink / Bücher
35
International journal of hospitality management
31
Journal of marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
International journal of electronic customer relationship management : IJECRM
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Springer eBook Collection
11
Business horizons
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
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ECONIS (ZBW)
98
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1
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98
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1
How strategic design abilities address unmet value in service engagement strategies
Bouman, Nijs
;
Simonse, Lianne
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014473566
Saved in:
2
Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi
;
Ashok, Mona
;
Tan, Yin Leng
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
Saved in:
3
Co-creating value and well-being experiences in physiotherapy services
Chwialkowska, Agnieszka
;
Bhatti, Waheed Akbar
;
Arslan, Ahmad
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10013542886
Saved in:
4
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
5
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
6
Exploring service employees' involvement in value co-creation : dimensions, antecedents and consequences
Xu, Hangjun
;
Tang, Chuanyi
;
Guo, Lin
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 650-670
Persistent link: https://www.econbiz.de/10014276940
Saved in:
7
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
8
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
9
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
10
Communicating customer value proposition in the French pharmaceutical industry : the case of OTC drugs
Castellano, Sylvaine
;
Khelladi, Insaf
;
Mejri, Chiraz Aouina
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1675-1687
Persistent link: https://www.econbiz.de/10013401901
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