//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Corporate brand and corporate reputation"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The service industries journal"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate image"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Corporate reputation
51
Firmenimage
51
Markenführung
18
Lieferantenmanagement
14
Supplier relationship management
14
Reputation
9
B-to-B-Marketing
8
Brand architecture
8
Business-to-business marketing
8
Markenarchitektur
8
Stakeholder
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Beziehungsmarketing
6
Brand image
6
Consumer behaviour
6
Corporate culture
6
Konsumentenverhalten
6
Markenimage
6
Public relations
6
Relationship marketing
6
Unternehmenskultur
6
Öffentlichkeitsarbeit
6
Environmental management
5
Umweltmanagement
5
Business ethics
4
Confidence
4
Unternehmensethik
4
Vertrauen
4
Corporate branding
3
Customer satisfaction
3
Dienstleistungsqualität
3
Großbritannien
3
Kundenzufriedenheit
3
Legitimacy
3
Legitimität
3
Lieferkette
3
Service quality
3
Strategic management
3
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
7
Book section
7
Reprint
7
Case study
2
Fallstudie
2
more ...
less ...
Language
All
English
18
Author
All
Ind, Nicholas
3
Gyrd-Jones, Richard I.
2
Hatch, Mary Jo
2
Iglesias, Oriol
2
Markovic, Stefan
2
Schultz, Majken
2
Adomako, Samuel
1
Basile, Gianpaolo
1
Christodoulides, George
1
Crawford, Tom
1
Czinkota, Michael R.
1
De Chernatony, Leslie
1
Haahtela, Kari
1
Hieronimus, Fabian
1
Jeng, Shih-Ping
1
Kaufmann, Hans Rüdiger
1
Koch, Christian H.
1
Koporcic, Nikolina
1
Landgraf, Polina
1
Leek, Sheena
1
Leeuwen, Brenda van
1
Leitch, Shirley
1
Liljander, Veronica
1
Mai Dong Tran
1
Mingione, Michela
1
Opoku, Robert A.
1
Perin, Marcelo Gattermann
1
Pieters, Jo
1
Richardson, Neil
1
Sarasvuo, Sonja
1
Schaefer, Katharina
1
Schröder, Jürgen
1
Sheth, Jagdish N.
1
Simões, Cláudia
1
Singh, Jaywant
1
Sinha, Mona
1
Törmälä, Minna
1
more ...
less ...
Published in...
All
Corporate brand and corporate reputation
Industrial marketing management : the international journal for industrial and high-tech firms
The service industries journal
The journal of brand management : an international journal
39
Journal of business research : JBR
24
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
15
Corporate reputation review : an international journal
10
European journal of marketing : EJM
9
International studies of management and organization
8
SpringerLink / Bücher
8
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Psychology & marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
3
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
4
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
5
Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
Saved in:
6
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
7
Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia
;
Singh, Jaywant
;
Perin, Marcelo Gattermann
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
Saved in:
8
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
9
The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains
Czinkota, Michael R.
;
Kaufmann, Hans Rüdiger
;
Basile, …
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10010359371
Saved in:
10
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->