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~isPartOf:"Corporate brand and corporate reputation"
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Brand management
13
Markenführung
13
Corporate reputation
7
Firmenimage
7
Corporate culture
4
Unternehmenskultur
4
Großbritannien
2
Multinationales Unternehmen
2
Personalbeschaffung
2
Recruitment
2
Stakeholder
2
Transnational corporation
2
United Kingdom
2
Welt
2
World
2
Airline
1
Arbeitszufriedenheit
1
Beziehungsmarketing
1
British Airways
1
Competitive strategy
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Credibility
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Employee retention
1
Fluggesellschaft
1
Glaubwürdigkeit
1
Inter-firm cooperation
1
Internal communication
1
International marketing
1
Internationales Marketing
1
Interne Kommunikation
1
Job satisfaction
1
Konsumentenverhalten
1
Mitarbeiterbindung
1
Netherlands
1
New Economy
1
New economy
1
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Article
13
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Case study
3
Fallstudie
3
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English
13
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Hatch, Mary Jo
2
Schultz, Majken
2
Berry, Leonard L.
1
Bungay Stanier, Michael
1
Chandler, David
1
Crawford, Tom
1
Davis, Scott
1
De Chernatony, Leslie
1
Hieronimus, Fabian
1
Ind, Nicholas
1
Lampo, Sandra S.
1
Leeuwen, Brenda van
1
Leitch, Shirley
1
Longoria, Tina
1
Maathuis, Onno
1
Mitchell, Colin
1
Pieters, Jo
1
Richardson, Neil
1
Rodenburg, John
1
Schaefer, Katharina
1
Schröder, Jürgen
1
Sikkel, Dirk
1
Werther, William B.
1
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Corporate brand and corporate reputation
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
387
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
87
Innovatives Markenmanagement
86
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
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Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
2
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
3
Corporate branding in the new economy
Leitch, Shirley
;
Richardson, Neil
-
2009
Persistent link: https://www.econbiz.de/10003785038
Saved in:
4
Credibility, emotion or reason?
Maathuis, Onno
;
Rodenburg, John
;
Sikkel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003785042
Saved in:
5
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
6
Branding labour-intensive services
Berry, Leonard L.
;
Lampo, Sandra S.
-
2009
Persistent link: https://www.econbiz.de/10003785146
Saved in:
7
Harmonizing your "touchpoints"
Davis, Scott
;
Longoria, Tina
-
2009
Persistent link: https://www.econbiz.de/10003785152
Saved in:
8
Selling the brand inside
Mitchell, Colin
-
2009
Persistent link: https://www.econbiz.de/10003785155
Saved in:
9
Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785206
Saved in:
10
A brand of enlightenment
Ind, Nicholas
-
2009
Persistent link: https://www.econbiz.de/10003785220
Saved in:
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