//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of information & knowledge management : JIKM"
~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Social Web
330
Social web
330
Internet marketing
178
Online-Marketing
178
Consumer behaviour
162
Brand management
111
Markenführung
111
Beziehungsmarketing
75
Relationship marketing
75
Brand image
71
Markenimage
71
Viral marketing
65
Virales Marketing
65
social media
64
Social media
61
Public relations
49
Öffentlichkeitsarbeit
49
Brand
44
Markenartikel
43
Advertising effects
31
Werbewirkung
31
Communication
28
Social network
28
Soziales Netzwerk
28
Facebook
27
Advertising
25
Kommunikation
25
Online retailing
25
Online-Handel
25
Werbung
24
Internal communication
21
Interne Kommunikation
21
Knowledge management
21
Wissensmanagement
21
Marketing management
19
Marketingmanagement
19
Communication media
17
Kommunikationsmedien
17
Twitter
17
more ...
less ...
Online availability
All
Undetermined
117
Free
1
Type of publication
All
Article
161
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
162
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
162
Author
All
Rita, Paulo
3
Wallace, Elaine
3
Bao, Tong
2
Dodoo, Naa Amponsah
2
Duh, Helen Inseng
2
Kwon, Eun Sook
2
Langaro, Daniela
2
Logan, Kelty
2
Loureiro, Sandra Maria Correia
2
Morgan-Thomas, Anna
2
Moro, Sérgio
2
Pelet, Jean-Eric
2
Ramos, Ricardo F.
2
Sadh, Ashish
2
Tian, Shiyun
2
Veloutsou, Cleopatra
2
Wu, Linwan
2
ALShaer, Dalal Saad
1
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Adams, Frank G.
1
Aghniadi
1
Ahmadi, Sadra
1
Ahn, Joong-Ho
1
Akar, Ezgi
1
Al-Mamun, Abdullah
1
Alajmi, Bibi M.
1
Amelia, Maria Veronica
1
Amin, Muhammad
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Arcand, Manon
1
Areni, Charles Scott
1
Armelini, Guillermo
1
Arnita, Devi
1
Arora, Taanika
1
Assimakopoulos, Costas
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
more ...
less ...
Published in...
All
Corporate communications : an international journal
International journal of internet marketing and advertising : IJIMA
Journal of information & knowledge management : JIKM
The journal of product & brand management
Journal of business research : JBR
220
Journal of retailing and consumer services
175
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Technological forecasting & social change : an international journal
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of marketing communications
55
Journal of promotion management : innovations in planning and applied research
51
International journal of advertising : the review of marketing communications
50
Journal of internet commerce
46
Psychology & marketing
46
International journal of consumer studies
42
International journal of electronic marketing and retailing : IJEMR
42
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
38
Journal of management information systems : JMIS
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Young consumers : insight and ideas for responsible marketers
35
Cogent business & management
33
Journal of marketing management : MM
33
Information systems research : ISR
31
International journal of technology marketing : IJTMkt
31
Journal of marketing
31
Electronic commerce research
30
International journal of hospitality management
30
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Marketing intelligence & planning
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
more ...
less ...
Source
All
ECONIS (ZBW)
162
Showing
1
-
10
of
162
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
Do word-of-mouth and quality have the same influence in choosing a doctor online? : a study from elaboration likelihood model perspective
Wu, Juhua
;
Chen, Wanqi
;
Tao, Lei
;
Liu, Qian
- In:
Journal of information & knowledge management : JIKM
23
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014535209
Saved in:
4
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
5
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
6
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
7
Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
8
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
9
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
10
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->