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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Communication"
~subject:"Customer integration"
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Communication
Customer integration
Social Web
310
Social web
310
Internet marketing
172
Online-Marketing
172
Consumer behaviour
127
Konsumentenverhalten
127
Viral marketing
75
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Alzua-Sorzabal, Aurkene
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Corporate communications : an international journal
International journal of internet marketing and advertising : IJIMA
Tourism management : research, policies, practice
Journal of business research : JBR
59
Journal of retailing and consumer services
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of communication management : an international journal
16
Technological forecasting & social change : an international journal
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
The journal of brand management : an international journal
12
International journal of technology marketing : IJTMkt
11
Journal of strategic marketing
11
International journal of networking and virtual organisations : IJNVO
10
The journal of product & brand management
9
Journal of advertising research
8
Journal of management information systems : JMIS
8
Journal of promotion management : innovations in planning and applied research
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Psychology & marketing
8
SpringerLink / Bücher
8
Business horizons
7
Information systems research : ISR
7
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing communications
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The journal of services marketing
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Journal of internet commerce
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Research
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of business & industrial marketing
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Corporate reputation review : an international journal
5
Handbook of social media management : value chain and business models in changing media markets
5
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ECONIS (ZBW)
33
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
Editorial: virtual communication, organisational reputation and (mis)trust
Topic, Martina
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 685-691
Persistent link: https://www.econbiz.de/10014334580
Saved in:
3
Pandemic messaging to connect or to sell? : B2B messaging strategies on LinkedIn regarding COVID-19
Brewer, Steven
;
Imes, Rebecca
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 692-706
Persistent link: https://www.econbiz.de/10014334582
Saved in:
4
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
5
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
6
Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena
;
Pérez-Escoda, Ana
;
Ruiz-Poveda …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
Saved in:
7
Corporate social responsibility and public diplomacy as formulas to reduce hate speech on social media in the fake news era
Doncel-Martín, Israel
;
Catalan-Matamoros, Daniel
; …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 340-352
Persistent link: https://www.econbiz.de/10014288232
Saved in:
8
People want to see people? : personalization on Facebook as a tool for corporate communications
Denner, Nora
;
Schneider, Hannah
- In:
Corporate communications : an international journal
28
(
2023
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10013553996
Saved in:
9
Instagram travel influencers in #quarantine : communicative practices and roles during COVID-19
Femenia-Serra, Francisco
;
Gretzel, Ulrike
; …
- In:
Tourism management : research, policies, practice
89
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013325963
Saved in:
10
CSR communication on social media : the impact of source and framing on message credibility, corporate reputation and WOM
Dalla-Pria, Lisa
;
Rodríguez-de-Dios, Isabel
- In:
Corporate communications : an international journal
27
(
2022
)
3
,
pp. 543-557
Persistent link: https://www.econbiz.de/10013384925
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