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~isPartOf:"Corporate communications : an international journal"
~subject:"Social web"
~subject:"Viral marketing"
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Search: subject_exact:"Virtuelle Community"
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Social web
Viral marketing
Social Web
52
Public relations
36
Öffentlichkeitsarbeit
36
Social media
28
Communication
17
Internal communication
17
Interne Kommunikation
17
Internet marketing
16
Online-Marketing
16
Kommunikation
14
Crisis management
12
Krisenmanagement
12
Corporate Social Responsibility
10
Corporate social responsibility
10
Corporate reputation
9
Firmenimage
9
Corporate communications
7
Stakeholder
7
Risikokommunikation
6
Risk communication
6
Consumer behaviour
5
Konsumentenverhalten
5
Social network
5
Soziales Netzwerk
5
Virales Marketing
5
Beziehungsmarketing
4
Corporate communication
4
Crisis communication
4
Deregulation
4
Deregulierung
4
Facebook
4
Relationship marketing
4
Reputation
4
Strategic management
4
Strategisches Management
4
Web 2.0 technologies
4
Web 2.0-Technologien
4
Advertising
3
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52
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52
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Etter, Michael Andreas
2
Haigh, Michel M.
2
Ki, Eyun-Jung
2
Ye, Lan
2
Aeschlimann, Lea
1
Agerdal-Hjermind, Annette
1
Ahmadi, Sadra
1
Auruskeviciene, Vilte
1
Bazeli, Sepideh
1
Berg, Annelieke C. van den
1
Berger, Bruce K.
1
Booth, Norman
1
Borau-Boira, Elena
1
Brewer, Steven
1
Brockhaus, Jana
1
Brubaker, Pamela K.
1
Buhmann, Alexander
1
Byrd, Simone
1
Cacciatore, Michael A.
1
Cao, Yifei
1
Capriello, Antonella
1
Castelló-Martínez, Araceli
1
Catalan-Matamoros, Daniel
1
Chen, Feifei
1
Cheong, Yunjae
1
Chong, Aaron Chee Yang
1
Christodoulou, Ioannis
1
Colleoni, Elanor
1
Conte, Francesca
1
Dalla-Pria, Lisa
1
Dekay, Sam H.
1
Denner, Nora
1
Doncel-Martín, Israel
1
Dorčić, Jelena
1
Elías, Carlos
1
Eray, Tugce Ertem
1
Fieseler, Christian
1
Freberg, Karen
1
Freher, Sonja
1
Gauld, Stephen
1
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Published in...
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Corporate communications : an international journal
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
70
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
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ECONIS (ZBW)
52
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1
The impact of social media marketing on new venture performance
Venciute, Dominyka
;
Auruskeviciene, Vilte
;
Reardon, James
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 788-810
Persistent link: https://www.econbiz.de/10014334570
Saved in:
2
Editorial: virtual communication, organisational reputation and (mis)trust
Topic, Martina
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 685-691
Persistent link: https://www.econbiz.de/10014334580
Saved in:
3
Pandemic messaging to connect or to sell? : B2B messaging strategies on LinkedIn regarding COVID-19
Brewer, Steven
;
Imes, Rebecca
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 692-706
Persistent link: https://www.econbiz.de/10014334582
Saved in:
4
Virtual onboarding and socialization, an exploration of employee discussions and experiences
Yarbrough, Jillian Williamson
;
Ramos Salazar, Leslie
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 707-723
Persistent link: https://www.econbiz.de/10014286361
Saved in:
5
People want to see people? : personalization on Facebook as a tool for corporate communications
Denner, Nora
;
Schneider, Hannah
- In:
Corporate communications : an international journal
28
(
2023
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10013553996
Saved in:
6
Building a socially responsible global community? : communicating B Corps on social media
Lepkowska-White, Elzbieta
;
Parsons, Amy L.
;
Wong, Bridget
; …
- In:
Corporate communications : an international journal
28
(
2023
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10013554000
Saved in:
7
Identifying and responding to social media risks : towards an organizational paracrisis communication framework
Chen, Feifei
;
Holladay, Sherry J.
- In:
Corporate communications : an international journal
28
(
2023
)
1
,
pp. 103-117
Persistent link: https://www.econbiz.de/10013554001
Saved in:
8
Digitalization in corporate communications : understanding the emergence and consequences of CommTech and digital infrastructure
Brockhaus, Jana
;
Buhmann, Alexander
;
Zerfaß, Ansgar
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 274-292
Persistent link: https://www.econbiz.de/10014288221
Saved in:
9
Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment
Castelló-Martínez, Araceli
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10014288223
Saved in:
10
Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena
;
Pérez-Escoda, Ana
;
Ruiz-Poveda …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
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