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~isPartOf:"Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen"
~person:"Grewal, Dhruv"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
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Beziehungsmarketing
4
Relationship marketing
4
Customer satisfaction
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Supplier relationship management
2
B-to-B-Marketing
1
Business-to-Business (B2B)
1
Business-to-business marketing
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Consumer behaviour
1
Customer integration
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Customer relationship management
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Hierarchical loyalty program (HLP)
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Marketing theory
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Marketingtheorie
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Grewal, Dhruv
Krafft, Manfred
Van den Poel, Dirk
Homburg, Christian
5
Stock-Homburg, Ruth
5
Verhoef, Peter C.
5
Lüers, Thomas
4
Neslin, Scott A.
4
Becker, Jan U.
3
Bucerius, Matthias
3
Günter, Bernd
3
Jensen, Ove
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Kühlborn, Sven
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Piller, Frank T.
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Wieringa, Jaap E.
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Blache, Raimund
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Blut, Markus
2
Bombaij, Nick J. F.
2
Bubmann, Christoph
2
Dekimpe, Marnik G.
2
Dev, Chekitan S.
2
Fuchs, Oliver A.
2
Gerpott, Torsten J.
2
Götz, Oliver
2
Holtrop, Niels
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Hoyer, Wayne D.
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Klenk, Peter
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Perz, Mario
2
Reinartz, Werner J.
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
Journal of retailing
9
Journal of the Academy of Marketing Science
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing
3
Kundenmanagement & Electronic Commerce
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
European journal of operational research : EJOR
2
Journal of business economics : JBE
2
Journal of business research : JBR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of service research : JSR
2
MSI reports : working paper series
2
Research
2
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
2
Advances in banking technology and management : impacts of ICT and CRM
1
Betriebswirtschaftliche Studien
1
Customer engagement marketing
1
Customer relationship management in electronic markets
1
Decision support systems : DSS ; the international journal
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Faculty & research / Insead : working paper series
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of marketing research
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
Legends in marketing
1
Marketing-Controlling
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
4
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1
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
2
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 375-397)
.
2008
Persistent link: https://www.econbiz.de/10003744951
Saved in:
3
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 409-430)
.
2006
Persistent link: https://www.econbiz.de/10003323699
Saved in:
4
Successful innovations driven by customer relationship management
Krafft, Manfred
;
Krieger, Katrin
- In:
Cross-functional innovation management : perspectives …
,
(pp. 209-226)
.
2004
Persistent link: https://www.econbiz.de/10002504823
Saved in:
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