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~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~isPartOf:"Innovative marketing : IM"
~isPartOf:"Journal of advertising research"
~isPartOf:"Scandinavian journal of hospitality and tourism"
~isPartOf:"Tourism management perspectives : TMP"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Veranstaltungsmarketing"
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Konsumentenverhalten
Event marketing
49
Event-Marketing
49
Consumer behaviour
18
Beziehungsmarketing
10
Relationship marketing
10
Tourism
9
Tourismus
9
Big event
8
Großveranstaltung
8
Tourism industry
8
Tourismuswirtschaft
8
Holiday behaviour
7
Tourism marketing
7
Tourismusmarketing
7
Urlaubsverhalten
7
Customer satisfaction
6
Kundenzufriedenheit
6
Sport event
6
Sportveranstaltung
6
Dienstleistungsmarketing
5
Services marketing
5
Brand image
4
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Consumer motivation
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Dienstleistungsqualität
3
Einzelhandel
3
Event
3
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3
Kaufmotiv
3
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3
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3
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7
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7
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Drengner, Jan
2
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2
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2
Kirchgeorg, Manfred
2
Krishen, Anjala S.
2
LaTour, Michael S.
2
Muskat, Birgit
2
Prayag, Girish
2
Taheri, Babak
2
Ali, Faizan
1
Amiot, Thomas
1
Armbrecht, John
1
Bartl, Christopher
1
Benkenstein, Martin
1
Björk, Peter
1
Bruhn, Manfred
1
Brun, Isabelle
1
Bui, M̃y
1
Curth, Susanne
1
Gaus, Hansjoerg
1
Georgi, Dominik
1
Giese, Andreas
1
Gouthier, Matthias
1
Grønholdt, Lars
1
Hadwich, Karsten
1
Kashif Hussain
1
Martensen, Anne
1
Mink, Moritz
1
Nisar, Qasim Ali
1
Prebensen, Nina K.
1
Rajaobelina, Lova
1
Ricard, Line
1
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1
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1
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1
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1
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Customer Experience : Forum Dienstleistungsmanagement
Innovative marketing : IM
Journal of advertising research
Scandinavian journal of hospitality and tourism
Tourism management perspectives : TMP
Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
International journal of event and festival management
9
International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of business research : JBR
6
International journal of contemporary hospitality management
5
The journal of brand management : an international journal
5
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
SpringerLink / Bücher
4
Tourism management : research, policies, practice
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
European Sport management quarterly : ESMQ
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Memorable customer experiences : a research anthology
2
Psychology & marketing
2
Sport, Business and Management : an international journal ; SBM
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism and hospitality research : THR
2
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ECONIS (ZBW)
18
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1
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18
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1
What drives pilgrims' experiential supportive intentions and desires towards religious destinations?
Nisar, Qasim Ali
;
Waqas, Ali
;
Ali, Faizan
;
Kashif Hussain
; …
- In:
Tourism management perspectives : TMP
43
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013471864
Saved in:
2
20 years of Nordic tourism experience research : a review andfuture research agenda
Björk, Peter
;
Prebensen, Nina K.
;
Räikkönen, Juulia
; …
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10012491798
Saved in:
3
Event quality, perceived value, satisfaction and behavioural intentions in an event context
Armbrecht, John
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
2
,
pp. 169-191
Persistent link: https://www.econbiz.de/10012517165
Saved in:
4
Introduction to the special issue: consumer experience management and customer journeys in tourism, hospitality and events
Taheri, Babak
;
Prayag, Girish
;
Muskat, Birgit
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209312
Saved in:
5
Consumer experience management and customer journeys in tourism, hospitality and events
Taheri, Babak
(
ed.
);
Prayag, Girish
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10013209424
Saved in:
6
Examining the influence of the social dimension of customer experience on trust towards travel agencies : the role of experiential predisposition in a multichannel context
Brun, Isabelle
;
Rajaobelina, Lova
;
Ricard, Line
;
Amiot, …
- In:
Tourism management perspectives : TMP
34
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238252
Saved in:
7
When kiosk retailing intimidates shoppers
Bui, M̃y
;
Krishen, Anjala S.
;
LaTour, Michael S.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
Saved in:
8
Konzeptionalisierung und Messung der Online Customer-to-Customer Experience
Mink, Moritz
;
Georgi, Dominik
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 185-201)
.
2012
Persistent link: https://www.econbiz.de/10009549629
Saved in:
9
Customer Experiences, Kundenbegeisterung und Service Excellence : die Spezifikation DIN SPEC 77224
Gouthier, Matthias
;
Giese, Andreas
;
Bartl, Christopher
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 63-83)
.
2012
Persistent link: https://www.econbiz.de/10009549642
Saved in:
10
Brands Lands : Inszenierung begehbarer Erlebniswelten für den Kunden
Kirchgeorg, Manfred
;
Springer, Christiane
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 295-316)
.
2012
Persistent link: https://www.econbiz.de/10009550142
Saved in:
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