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~isPartOf:"De Gruyter eBook-Paket Wirtschaftswissenschaften"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Customer satisfaction"
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Customer satisfaction
B-to-B-Marketing
610
Business-to-business marketing
610
Lieferantenmanagement
347
Supplier relationship management
347
Beziehungsmarketing
157
Relationship marketing
157
Marketing management
86
Marketingmanagement
86
Business network
71
Unternehmensnetzwerk
71
Brand management
64
Markenführung
64
E-commerce
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Electronic Commerce
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Selling
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Verkauf
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B2B
54
Consumer behaviour
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Konsumentenverhalten
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Social Web
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Social web
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Salespeople
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Verkaufspersonal
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Internet marketing
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Online-Marketing
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Brand image
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Markenimage
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Value creation
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Betriebliche Wertschöpfung
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Customer value
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Kundenwert
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Bibliometrics
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Bibliometrie
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Marketing theory
35
Marketingtheorie
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Innovation
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Lieferkette
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Agnihotri, Raj
2
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2
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1
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1
Backhaus, Christof
1
Bala, Pradip Kumar
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1
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1
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1
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1
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1
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1
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1
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1
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1
Christodoulides, George
1
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1
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1
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1
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1
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1
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Kim, Namwoon
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Lee, Jongkuk
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De Gruyter eBook-Paket Wirtschaftswissenschaften
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
25
Journal of business-to-business marketing
9
Journal of business research : JBR
6
The service industries journal
6
SpringerLink / Bücher
5
Journal of the Academy of Marketing Science
4
Applied Marketing Science / Angewandte Marketingforschung
3
Asia Pacific journal of marketing and logistics
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Business-to-Business-Marketing
2
European journal of marketing : EJM
2
International journal of procurement management
2
Journal of service research
2
Kundenzufriedenheit im IT-Outsourcing : das Optimum realisieren
2
Marketing intelligence & planning
2
Springer eBook Collection / Business and Economics
2
The journal of services marketing
2
Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Asian business & management
1
Australasian marketing journal
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Customer engagement marketing
1
Electronic markets : the international journal on networked business
1
European research on management and business economics
1
Forum Marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler Research / Forum Marketing
1
Global business review
1
Handbook of relationship marketing
1
International journal of business excellence : IJBEX
1
International journal of cross cultural management
1
International journal of integrated supply management : IJISM
1
International journal of management & enterprise development : IJMED
1
International journal of networking and virtual organisations : IJNVO
1
International journal of operations & production management
1
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ECONIS (ZBW)
24
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1
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
Contract length and buyer satisfaction with the supplier in B2B partnerships : evidence from an experiment
Mukherjee, Sourjo
;
Musarra, Giuseppe
;
Banerjee, Sourindra
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 40-50
Persistent link: https://www.econbiz.de/10014334346
Saved in:
4
Unethical use of information access and analytics in B2B service organisations : the dark side of behavioural loyalty
Behera, Rajat Kumar
;
Bala, Pradip Kumar
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 14-31
Persistent link: https://www.econbiz.de/10014282238
Saved in:
5
Empathy and EGO-drive in the B2B salesforce : Impacts on job satisfaction
Treen, Emily
;
Yu, Yunzhijun
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 270-278
Persistent link: https://www.econbiz.de/10014226512
Saved in:
6
CSR orientation and firm performance in the Middle Eastern and African B2B markets : the role of customer satisfaction and customer loyalty
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
;
Palmer, Todd
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014230629
Saved in:
7
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
8
Positioning through B2B carrier signals : understanding how service quality is communicated via websites
Williams, Zachary
;
Lueg, Jason E.
;
Hancock, Tyler
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 54-64
Persistent link: https://www.econbiz.de/10012107680
Saved in:
9
Communication, interactivity, and satisfaction in B2B relationships
Murphy, Micah
;
Sashi, C. M.
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011822080
Saved in:
10
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
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