Empathy and EGO-drive in the B2B salesforce : Impacts on job satisfaction
Year of publication: |
2022
|
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Authors: | Treen, Emily ; Yu, Yunzhijun |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 106.2022, p. 270-278
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Subject: | B2B sales | Content-analysis | Ego-drive | Empathy | Job satisfaction | Linguistic inquiry and word count (LIWC) | Emotion | Arbeitszufriedenheit | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | Verkaufspersonal | Salespeople | Verkauf | Selling |
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