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~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Journal of marketing research"
~isPartOf:"Journal of marketing"
~subject:"Auction theory"
~subject:"Digitale Dienste"
~subject:"Informationsverhalten"
~subject:"Werbung"
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Auction theory
Digitale Dienste
Informationsverhalten
Werbung
Search engine
10
Suchmaschine
10
Internet marketing
8
Online-Marketing
8
Advertising
5
Advertising effects
5
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4
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Auktionstheorie
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advertising
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online search
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Cornière, Alexandre de
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Du, Rex Yuxing
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Isaac, Mathew S.
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Department of Economics discussion paper series / University of Oxford
Journal of marketing research
Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
14
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Information systems research : ISR
7
International review of financial analysis
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
European journal of operational research : EJOR
6
Journal of business research : JBR
6
CESifo working papers
5
Discussion papers / CEPR
5
Electronic commerce research and applications
5
International journal of electronic commerce : IJEC
5
Journal of marketing research : JMR
5
Quantitative marketing and economics : QME
5
International journal of electronic business
4
International journal of industrial organization
4
Marketing science
4
Working papers / TSE : WP
4
CESifo Working Paper
3
Electronic commerce research
3
Games and economic behavior
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International review of economics & finance : IREF
3
Journal of electronic commerce research : JECR
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
NET Institute Working Paper
3
The economic journal : the journal of the Royal Economic Society
3
Cogent economics & finance
2
Discussion paper / Centre for Economic Policy Research
2
ETLA raportit
2
Economic modelling
2
Economics letters
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ECONIS (ZBW)
8
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1
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
2
Construal matching in online search : applying text analysis to illuminate the consumer decision journey
Humphreys, Ashlee
;
Isaac, Mathew S.
;
Wang, Rebecca Jen-Hui
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10012794316
Saved in:
3
A near-optimal bidding strategy for real-time display advertising auctions
Tunuguntla, Srinivas
;
Hoban, Paul R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012426501
Saved in:
4
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
5
Integration and search engine bias
Cornière, Alexandre de
;
Taylor, Greg
-
2013
Persistent link: https://www.econbiz.de/10009732787
Saved in:
6
Search advertising
Cornière, Alexandre de
-
2013
Persistent link: https://www.econbiz.de/10009732793
Saved in:
7
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
Saved in:
8
Moving from free to fee : how online firms market to change their business model successfully
Pauwels, Koen
;
Weiss, Allen
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 14-31
Persistent link: https://www.econbiz.de/10003709040
Saved in:
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