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~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Wirtschaftswissenschaft"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
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Mobile Marketing
17
Mobile marketing
17
Mobile communications
10
Mobilkommunikation
10
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6
Konsumentenverhalten
5
Online-Marketing
4
Deutschland
3
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Electronic Commerce
3
Germany
3
Mobile Business
3
Mobile business
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3
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2
Advertising effects
2
Beziehungsmarketing
2
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2
Digitale Güter
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2
Innovationsakzeptanz
2
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2001-2008
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Theis, Hans-Joachim
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Electronic commerce research and applications
Handbook of research on mobile marketing management
Wirtschaftswissenschaft
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Digital advertising : theory and research
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing research
5
Business horizons
4
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
4
Gabler Edition Wissenschaft
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
SpringerLink / Bücher
3
Acta Universitatis Danubius / Oeconomica
2
Ausgewählte Studien des ECC-Handel
2
Europäische Hochschulschriften / 5
2
Expert journal of marketing
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Gabler Edition Wissenschaft / Interaktives Marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of retailing
2
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ECONIS (ZBW)
11
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1
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
Drossos, Dimitris A.
;
Kokkinaki, Flora
;
Giaglis, George M.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 423-430
Persistent link: https://www.econbiz.de/10011349112
Saved in:
2
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
3
Framework for
mobile
marketing
: the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
4
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
Saved in:
5
Situation approach as success factor of
mobile
marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
6
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
7
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
8
Strategisches Online-Marketing
Bogner, Thomas
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003301704
Saved in:
9
Strategisches Online-Marketing
Bogner, Thomas
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515571
Saved in:
10
Informationsbarrieren und Kaufrisiken : womit Electronic Shops ihre Kunden belasten
Schröder, Hendrik
- In:
Der Handel im Informationszeitalter : Konzepte, …
,
(pp. 273-295)
.
2002
Persistent link: https://www.econbiz.de/10001648515
Saved in:
1
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