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~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"International journal of electronic business"
~isPartOf:"Wirtschaftswissenschaft"
~subject:"Consumer behaviour"
~subject:"Erfolgsfaktor"
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Consumer behaviour
Erfolgsfaktor
Mobile Marketing
16
Mobile marketing
16
Mobile communications
9
Mobilkommunikation
9
Marketing management
6
Marketingmanagement
6
Konsumentenverhalten
5
Deutschland
3
E-commerce
3
Electronic Commerce
3
Germany
3
Innovation adoption
3
Innovationsakzeptanz
3
Mobile Business
3
Mobile business
3
Online-Marketing
3
Beziehungsmarketing
2
Confidence
2
Digital goods
2
Digitale Güter
2
Marketingkonzept
2
Online retailing
2
Online-Handel
2
Relationship marketing
2
Vertrauen
2
2001-2008
1
Advertising effects
1
Advertising planning
1
Bibliometrics
1
Bibliometrie
1
Business model
1
China
1
China mobile marketing
1
Decision under risk
1
Distribution channel
1
Entscheidung unter Risiko
1
Estimation
1
Europa
1
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English
5
German
1
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Barnes, Stuart J.
1
Carroll, Amy
1
Karjaluoto, Heikki
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Link, Jörg
1
McKenzie, Jonathon
1
Ng, Mark
1
Reichhart, Philipp
1
Schröder, Hendrik
1
Scornavacca, Eusebio
1
Seidl, Franziska
1
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Handbook of research on mobile marketing management
International journal of electronic business
Wirtschaftswissenschaft
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Digital advertising : theory and research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
SpringerLink / Bücher
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing research
5
Business horizons
4
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
4
Gabler Edition Wissenschaft
4
Journal of marketing
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Acta Universitatis Danubius / Oeconomica
2
Electronic commerce research and applications
2
Europäische Hochschulschriften / 5
2
Expert journal of marketing
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of markets and business systems
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
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ECONIS (ZBW)
6
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1
Analysing the effects of mobile advertising on consumers' memory
Reichhart, Philipp
- In:
International journal of electronic business
10
(
2012
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10009707195
Saved in:
2
Examining factors affecting mobile commerce adoption of Chinese consumers
Ng, Mark
- In:
International journal of electronic business
13
(
2016/2017
)
1
,
pp. 98-115
Persistent link: https://www.econbiz.de/10011776949
Saved in:
3
Situation approach as success factor of
mobile
marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
4
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
5
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
6
Informationsbarrieren und Kaufrisiken : womit Electronic Shops ihre Kunden belasten
Schröder, Hendrik
- In:
Der Handel im Informationszeitalter : Konzepte, …
,
(pp. 273-295)
.
2002
Persistent link: https://www.econbiz.de/10001648515
Saved in:
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