Analysing the effects of mobile advertising on consumers' memory
Philipp Reichhart
| Year of publication: |
2012
|
|---|---|
| Authors: | Reichhart, Philipp |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 10.2012, 2, p. 101-119
|
| Subject: | Mobile Marketing | Mobile marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009707195