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~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Wirtschaftswissenschaft"
~subject:"Consumer behaviour"
~subject:"Erfolgsfaktor"
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Consumer behaviour
Erfolgsfaktor
Mobile Marketing
17
Mobile marketing
17
Mobile communications
10
Mobilkommunikation
10
Marketing management
7
Marketingmanagement
7
Konsumentenverhalten
6
Mobile Business
4
Mobile business
4
Online-Marketing
4
Deutschland
3
E-commerce
3
Electronic Commerce
3
Germany
3
Innovation adoption
3
Innovationsakzeptanz
3
Beziehungsmarketing
2
Digital goods
2
Digitale Güter
2
Internet marketing
2
Marketing
2
Marketingkonzept
2
Mobile Anwendung
2
Mobile application
2
Mobile phone
2
Mobiltelefon
2
Relationship marketing
2
Turkey
2
Türkei
2
mobile advertising
2
mobile marketing
2
2001-2008
1
Advertising
1
Advertising effects
1
Advertising planning
1
Beschaffung
1
Bibliometrics
1
Bibliometrie
1
Business model
1
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Amirkhanpour, Monaliz
1
Barnes, Stuart J.
1
Bayrak Meydanoğlu, Ela Sibel
1
Carroll, Amy
1
Karjaluoto, Heikki
1
Klein, Müge
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Link, Jörg
1
McKenzie, Jonathon
1
Ponce, Soledad
1
Schröder, Hendrik
1
Scornavacca, Eusebio
1
Seidl, Franziska
1
Thrassou, Alkis
1
Ugalde, Cecilia
1
Vrontis, Demetris
1
Çilingirtürk, Ahmet Mete
1
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Handbook of research on mobile marketing management
International journal of technology marketing : IJTMkt
Wirtschaftswissenschaft
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Digital advertising : theory and research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
SpringerLink / Bücher
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing research
5
Business horizons
4
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
4
Gabler Edition Wissenschaft
4
Journal of marketing
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Acta Universitatis Danubius / Oeconomica
2
Electronic commerce research and applications
2
Europäische Hochschulschriften / 5
2
Expert journal of marketing
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of markets and business systems
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
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ECONIS (ZBW)
7
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date (oldest first)
1
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
2
Mobile
marketing
: a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
3
Situation approach as success factor of
mobile
marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
4
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
5
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
6
Impacts of QR codes on buying decision process of Turkish consumers
Bayrak Meydanoğlu, Ela Sibel
;
Klein, Müge
; …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 287-311
Persistent link: https://www.econbiz.de/10011478352
Saved in:
7
Informationsbarrieren und Kaufrisiken : womit Electronic Shops ihre Kunden belasten
Schröder, Hendrik
- In:
Der Handel im Informationszeitalter : Konzepte, …
,
(pp. 273-295)
.
2002
Persistent link: https://www.econbiz.de/10001648515
Saved in:
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