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~isPartOf:"Developing successful global strategies for marketing luxury brands"
~type_genre:"Aufsatz im Buch"
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Brand
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Luxury goods
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Luxusgüter
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Markenartikel
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Mobile marketing
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Chiaudano, Valentina
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Mosca, Fabrizio
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Developing successful global strategies for marketing luxury brands
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
19
The evolution of brands : from signals of quality to storehouses of trust
18
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
17
Brands and branding
17
Consumer-brand relationships : theory and practice
16
Handbook of brand relationships
16
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
15
A master class in brand planning : the timeless works of Stephen King
12
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
12
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
11
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
11
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
10
Brand management ; Vol. 2
9
Brands and branding geographies
9
Consumer brand relationships : meaning, measuring, managing
9
Kellogg on branding : the marketing faculty of the Kellogg School of Management
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
8
Psychology of branding
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Brand management ; Vol. 1
7
Cases on branding strategies and product development : successes and pitfalls
7
Cross-cultural and critical perspectives on brands
7
Names in commerce and industry : past and present
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Brands and brand management : contemporary research perspectives
6
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
6
Measuring and managing brands
6
The Routledge companion to contemporary brand management
6
The definitive book of branding
6
Brand management ; Vol. 3
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
5
Handbook of research in international marketing
5
Living on the edge : economic, institutional and management perspectives on wildfire hazard in the urban interface
5
Memorable customer experiences : a research anthology
5
Best practice der Markenführung
4
Brand management ; Vol. 4
4
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
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Examining the integration of virtual and physical platforms from luxury brand managers' perspectives
Peretti, Paola
;
Chiaudano, Valentina
;
Sawhney, Mohanbir S.
- In:
Developing successful global strategies for marketing …
,
(pp. 44-61)
.
2021
Persistent link: https://www.econbiz.de/10012521592
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2
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
;
Bonelli, Giulia
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 62-80)
.
2021
Persistent link: https://www.econbiz.de/10012521605
Saved in:
3
Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity
Mosca, Fabrizio
;
Kitchen, Philip J.
;
Chiaudano, Valentina
- In:
Developing successful global strategies for marketing …
,
(pp. 81-100)
.
2021
Persistent link: https://www.econbiz.de/10012521623
Saved in:
4
When luxury brands changed their approach to social media
Pini, Fabrizio Maria
;
Timergaleeva, Dinara
- In:
Developing successful global strategies for marketing …
,
(pp. 101-118)
.
2021
Persistent link: https://www.econbiz.de/10012521625
Saved in:
5
Upcycled vs. recycled products by luxury brands : status and environmental concern motives
Adıgüzel, Feray
;
Donato, Carmela
- In:
Developing successful global strategies for marketing …
,
(pp. 197-212)
.
2021
Persistent link: https://www.econbiz.de/10012521699
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