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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of business ethics : JOBE"
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Search: subject_exact:"Marktorientierte Unternehmensführung"
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Marketing management
99
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Die Betriebswirtschaft : DBW
International journal of technology marketing : IJTMkt
Journal of business ethics : JOBE
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
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129
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122
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114
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98
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75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of brand management : an international journal
60
Lehrbuch
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Business horizons
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The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
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44
Journal of global marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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AMS review : official publication of the Academy of Marketing Science
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Harvard-Business-Manager : das Wissen der Besten
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Psychology & marketing
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Springer eBook Collection / Business and Economics
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Marketing letters : a journal of research in marketing
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Cogent business & management
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ECONIS (ZBW)
99
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11
Communicating and developing relationships through Facebook : the case of Greek organisations
Kotzaivazoglou, Iordanis
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011862037
Saved in:
12
Trial-and-error marketing : the role of the customer in tech start-ups
Eggers, Fabian
;
Brown McCabe, Deborah
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011542599
Saved in:
13
Market orientation and CSR : performance implications
Kiessling, Timothy S.
;
Isaksson, Lars
;
Yasar, Burze
- In:
Journal of business ethics : JOBE
137
(
2016
)
2
,
pp. 269-284
Persistent link: https://www.econbiz.de/10011543576
Saved in:
14
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
15
How to bring innovation into a conservative market?
Sedysheva, Maritana
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
Saved in:
16
Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions
2016
Persistent link: https://www.econbiz.de/10011478662
Saved in:
17
A text mining-based review of cause-related marketing literature
Guerreiro, João
;
Rita, Paulo
;
Trigueiros, Duarte
- In:
Journal of business ethics : JOBE
139
(
2016
)
1
,
pp. 111-128
Persistent link: https://www.econbiz.de/10011609444
Saved in:
18
Intention : customer perceived market orientation and perceived environmental sustainability information
Millson, Murray R.
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011478336
Saved in:
19
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...
Veen, Gerrita van der
;
Lugt, Remko van der
;
Lille, …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011478341
Saved in:
20
Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
Saved in:
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