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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Marktorientierte Unternehmensführung"
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Marketing management
127
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127
Brand management
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Markenführung
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29
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29
Brand image
21
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Balmer, John M. T.
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Felix, Reto
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Die Betriebswirtschaft : DBW
Journal of global marketing
The journal of brand management : an international journal
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
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ECONIS (ZBW)
127
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31
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31
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
32
Special issue: marketing challenges and opportunities in India
Singh, Ramendra
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011963046
Saved in:
33
Special issue: marketing challenges and opportunities in India
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 57-59
Persistent link: https://www.econbiz.de/10011963085
Saved in:
34
Taking a deliberate approach : the enactment of brand orientation in an SME context
Hodge, Nicole M.
;
McMullen, Cathi
;
Kleinschafer, Jodie
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011885073
Saved in:
35
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
36
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
37
Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
Saved in:
38
Effect of ethnocentrism on consumer behavior and marketing strategy in global societies
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
2
,
pp. 53-54
Persistent link: https://www.econbiz.de/10011779395
Saved in:
39
Work-family balance and marketing capabilities as determinants of Chinese women entrepreneurs' firm performance
Welsh, Dianne H. B.
;
Kaciak, Eugene
;
Memili, Esra
; …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011779466
Saved in:
40
Planning pre-launch positioning : segmentation via willingness-to-pay and means-end brand differentiators
Gengler, Charles E.
;
Mulvey, Michael S.
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011708551
Saved in:
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