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~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~type:"article"
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Search: subject:"Absatzpolitik"
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of research in marketing and entrepreneurship : JRME
Journal of business research : JBR
133
Industrial marketing management : the international journal for industrial and high-tech firms
100
Journal of marketing
93
European journal of marketing : EJM
82
Journal of marketing management : MM
60
Journal of marketing education : JME
59
Journal of the Academy of Marketing Science
57
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Marketing theory
53
Journal of business-to-business marketing
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing : ZFP ; journal of research and management
40
Business horizons
38
Journal of marketing research : JMR
38
Journal of business economics : JBE
37
Journal of historical research in marketing
36
Journal of macromarketing
36
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
34
Harvard business review : HBR
31
Journal of Islamic marketing : JIMA
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
30
Marketing intelligence & planning
30
Management science : journal of the Institute for Operations Research and the Management Sciences
28
AMS review : official publication of the Academy of Marketing Science
26
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Journal of advertising research
24
Journal of business ethics : JOBE
24
The journal of business & industrial marketing
24
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
24
Journal of strategic marketing
23
The marketing review
22
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
22
Die Betriebswirtschaft : DBW
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of Islamic marketing
18
Australasian marketing journal
17
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
17
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ECONIS (ZBW)
108
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1
"Doing good" while serving customers : charting the social entrepreneurship and marketing interface
Roundy, Philip T.
- In:
Journal of research in marketing and entrepreneurship : JRME
19
(
2017
)
2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10011816096
Saved in:
2
The entrepreneurial marketing of Trumpet Records
Haden, Stephanie Pane
;
Kernek, Courtney R.
;
Toombs, …
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011598718
Saved in:
3
Entrepreneurial marketing behaviours : impact of firm age, firm size and firm’s founder
Kilenthong, Pitsamorn
;
Hultman, Claes M.
;
Hills, Gerald E.
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011598741
Saved in:
4
Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle
;
Daellenbach, Urs S.
;
Davenport, Sally
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
Saved in:
5
Networks and marketing in small professional service businesses
Menelec, Valerie
;
Jones, Brian
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10011439581
Saved in:
6
Entrepreneurship and viral development in rural Western Negev in Israel
Bijaoui, Ilan
;
Regev, David
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
1
,
pp. 54-66
Persistent link: https://www.econbiz.de/10011418402
Saved in:
7
It's uphill all the way to the top, regardless of mountain size : RepositBox's search for a suitable path to go to market
Ensign, Prescott C.
;
Robinson, Nicholas P.
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011598581
Saved in:
8
Sales as entrepreneurship at Ewing Kauffman's Marion Laboratories : case study of a 1950s start-up sales force
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011598584
Saved in:
9
The art of entrepreneurial market creation
Lehman, Kim
;
Fillis, Ian Ronald
;
Miles, Morgan P.
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 163-182
Persistent link: https://www.econbiz.de/10010465758
Saved in:
10
Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole
;
Carson, David
;
Jones, Rosalind
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
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