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Consumer behaviour
24
Konsumentenverhalten
24
Direct marketing
14
Direktmarketing
14
Beziehungsmarketing
7
Distribution channel
7
Relationship marketing
7
Vertriebsweg
7
E-commerce
6
Electronic Commerce
6
Online retailing
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Online-Handel
6
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USA
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Online-Marketing
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Advertising effects
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Brand image
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Data protection
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Datenschutz
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Emotion
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International marketing
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Internationales Marketing
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Mobile phone
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58
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Phau, Ian
3
Graf, Raoul
2
Hofacker, Charles F.
2
Keillor, Bruce D.
2
Kim, Minjeong
2
Palmer, Adrian
2
Scarisbrick-Hauser, AnneMarie
2
Thomas, Andrew R.
2
Ahmadi, Hadi
1
Amor, Insaf Ben
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Charafeddine, Hussein A.
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Cheng, Shu Wen
1
Cônsoli, Matheus Alberto
1
Dawson, Sandy
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Dix, Steve
1
Elliott, Dominic
1
Fan, Chiang Ku
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Finkle, Todd A.
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Ghazali, Ruziah
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Ghazisaeedi, Mehdi
1
Ghose, Kamal
1
Guelmami, Raja
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Guilbert, Francis
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Junaidah Hashim
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Direct marketing : an international journal
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
CESifo Working Paper
14,376
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ECONIS (ZBW)
58
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1
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58
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1
B2b inter-organisational digitalisation strategies : towards an interaction-based approach
Rask, Morten
;
Ivang, Reimer
;
Hinson, Robert
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 244-261
Persistent link: https://www.econbiz.de/10003935933
Saved in:
2
Consumer empowerment model : from unspeakable to undeniable
Kucuk, S. Umit
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 327-342
Persistent link: https://www.econbiz.de/10003935951
Saved in:
3
Consumer perceptions of mobile phone marketing : a direct marketing innovation
Roach, Gemma
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10003937002
Saved in:
4
Consumer web page search, clicking behavior and reaction time
Hofacker, Charles F.
;
Murphy, Jamie
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 88-96
Persistent link: https://www.econbiz.de/10003936991
Saved in:
5
Consumers' perceptions : an analytical study of influence of consumer emotions and response
Kapoor, Avinash
;
Kulshrestha, Chinmaya
- In:
Direct marketing : an international journal
3
(
2009
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10003936521
Saved in:
6
Consumers' willingness to knowingly purchase counterfeit products
Phau, Ian
;
Sequeira, Marishka
;
Dix, Steve
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 262-281
Persistent link: https://www.econbiz.de/10003935938
Saved in:
7
Developing BTB relationships through direct marketing : customers' perceptions
Reis, Raquel
;
Oates, Caroline
;
McGuinness, Martina
; …
- In:
Direct marketing : an international journal
3
(
2009
)
3
,
pp. 203-221
Persistent link: https://www.econbiz.de/10003936525
Saved in:
8
Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
Saved in:
9
Effects of web site atmospherics on consumer responses : music and product presentation
Kim, Jung-hwan
;
Kim, Minjeong
;
Lennon, Sharron J.
- In:
Direct marketing : an international journal
3
(
2009
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10003936382
Saved in:
10
An efficiency comparison of direct and indirect channels in Taiwan insurance marketing
Fan, Chiang Ku
;
Cheng, Shu Wen
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10003935957
Saved in:
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