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~isPartOf:"Dresdner Beiträge zur Betriebswirtschaftslehre"
~isPartOf:"International marketing review"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Comparative advertising"
~subject:"Comparison"
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Search: subject_exact:"Werbetest"
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Comparative advertising
Comparison
Advertising effects
54
Werbewirkung
54
Consumer behaviour
34
Konsumentenverhalten
34
Advertising
30
Werbung
30
USA
10
United States
10
Brand management
9
Markenführung
9
Cultural identity
8
Kulturelle Identität
8
Print advertising
7
Printwerbung
7
International marketing
6
Internationales Marketing
6
Internet marketing
6
Online-Marketing
6
Target group
6
Vergleich
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Zielgruppe
6
Brand image
5
China
5
Fashion
5
Markenimage
5
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Celebrity endorsement
4
Celebrity-Werbung
4
Designation of origin
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Herkunftsbezeichnung
4
India
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Indien
4
Bekleidung
3
Clothing
3
Jugendliche
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Music
3
Musik
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Cauberghe, Verolien
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Farías, Pablo
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Fu, Wei
1
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1
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1
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1
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1
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1
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1
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Dresdner Beiträge zur Betriebswirtschaftslehre
International marketing review
Journal of fashion marketing and management
Journal of international consumer marketing
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising research
7
Journal of business research : JBR
6
Journal of advertising : official publication of the American Academy of Advertising
5
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
International journal of comparative management
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
SpringerLink / Bücher
2
The journal of consumer marketing
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advertising, promotion, and new media
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
CESifo Working Paper Series
1
CESifo working papers
1
Communicating corporate social responsibility : perspectives and practice
1
Cutting edge international research
1
DICE discussion paper
1
Die Betriebswirtschaft : DBW
1
European research studies
1
Forum for health economics & policy : an evolving collection of symposia on important health care issues
1
Forum für Fachsprachen-Forschung : FFF
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft
1
Handbook on cross-cultural marketing
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handelsforschung
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ECONIS (ZBW)
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1
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Saved in:
2
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
3
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
4
A cross-national and cross-generational study of consumer acculturation to advertising appeals
Jimeneu, Fernando R.
;
Hadjimarcou, John
;
Barua, Maria E.
; …
- In:
International marketing review
30
(
2013
)
5
,
pp. 418-439
Persistent link: https://www.econbiz.de/10009793489
Saved in:
5
The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.
;
Coulter, Robin
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
Saved in:
6
Comparative advertising effectiveness in Latin America : evidence from Chile
Manzur, Enrique
;
Uribe, Rodrigo
;
Hidalgo, Pedro
; …
- In:
International marketing review
29
(
2012
)
3
,
pp. 277-298
Persistent link: https://www.econbiz.de/10009570000
Saved in:
7
The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen
;
Runyan, Rodney C.
;
Fu, Wei
- In:
International marketing review
28
(
2011
)
4
,
pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
Saved in:
8
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
Saved in:
9
Humor und Kultur : eine empirische Untersuchung
Schwarz, Uta
;
Hoffmann, Stefan
-
2008
Persistent link: https://www.econbiz.de/10003787470
Saved in:
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