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~isPartOf:"E-commerce and marketing"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Brand"
~subject:"India"
~subject:"Viral marketing"
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Search: subject_exact:"Search engine marketing"
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Brand
India
Viral marketing
Internet marketing
132
Online-Marketing
132
Consumer behaviour
63
Konsumentenverhalten
63
Social Web
51
Social web
51
E-commerce
35
Electronic Commerce
35
Online retailing
31
Online-Handel
31
Virales Marketing
29
Beziehungsmarketing
28
Relationship marketing
28
Brand management
25
Markenführung
25
Advertising effects
21
Werbewirkung
21
Einzelhandel
15
Retail trade
15
USA
15
Advertising
14
Confidence
14
United States
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Vertrauen
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Website
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Werbung
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Markenimage
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social media
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Kundenzufriedenheit
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Marketingmanagement
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42
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Al-Adwan, Ahmad Samed
2
Coyle, James R.
2
Abrantes, José Luís
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Ahrens, Jan
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Ali, Omar
1
Amarullah, Dudi
1
Amritesh
1
Araujo, Priscila Graziele
1
Argyriou, Evmorfia
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Bueno, Ricardo Luiz Pereira
1
Butaney, Gul T.
1
Buttle, Francis A.
1
Canniford, Robin
1
Cartwright, Debra K.
1
Chaudhuri, Ranjan
1
Chen, Lihong
1
Chiu, Hung-chang
1
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1
Christodoulides, George
1
Confos, Nicolla
1
Davis, Teresa
1
Decker, Reinhold
1
Donthu, Naveen
1
Ersoy, Ayse Begum
1
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1
Gill, Bakshish Singh
1
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1
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1
Gupta, Nimit
1
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1
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Published in...
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E-commerce and marketing
European journal of marketing : EJM
Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
110
Journal of retailing and consumer services
55
International journal of internet marketing and advertising : IJIMA
50
International journal of hospitality management
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Journal of marketing communications
36
The journal of product & brand management
31
Information systems research : ISR
30
Tourism management : research, policies, practice
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Electronic commerce research
24
International journal of advertising : the review of marketing communications
24
Journal of management information systems : JMIS
24
Journal of internet commerce
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Journal of hospitality marketing & management
19
Journal of marketing
19
Journal of promotion management : innovations in planning and applied research
19
Psychology & marketing
19
Journal of electronic commerce research : JECR
18
The journal of brand management : an international journal
18
Business horizons
16
International journal of technology marketing : IJTMkt
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising research
15
Journal of travel and tourism marketing
15
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of business information systems : IJBIS
13
International journal of consumer studies
12
Marketing intelligence & planning
12
Journal of consumer marketing
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
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ECONIS (ZBW)
42
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
4
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
5
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
6
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
7
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
8
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
Saved in:
9
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
10
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
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